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ARIA's new voice,
Amplifying Aussie tunes,
Music scene rejoices.
Aria Amplifies Australian music scene with new weekly update
The Australian Recording Industry Association (ARIA) is set to launch ARIA Amplified, a weekly update on the Australian music scene, on 13 August. The initiative, hosted by Bridget Hustwaite, is presented by American Express and supported by the Australian Government through Music Australia. It is produced by Roving Enterprises.
ARIA Amplified aims to be a single source of information for Australian music, leading the conversation online and across ARIA's social media platforms. The show will also feature on Nine’s Today program every Tuesday.
The update will cover the hottest music news of the week, the latest chart news, as well as updates on ARIA Awards nominations and voting information. The project aims to reflect the diversity of the music industry across age, race, ethnicity, gender identity, sexual orientation, religion, geographic location, and experience.
"ARIA’s mission is simple: to connect people with Australian music. But fans of Australian music have a problem: knowing where to turn for a cool, credible and up-to-date voice for homegrown music and pop culture," said Annabelle Herd, ARIA CEO.
American Express, a long-time supporter of the music industry, is backing the initiative. "Music is one of our customers’ key passions, so we're constantly looking for ways to connect them to unforgettable music experiences. Australia’s music scene is world-class and we are honoured to support ARIA Amplified as a powerful new platform on which it will shine," said Naysla Edwards, Vice President of Brand, Marketing and Member Experience at American Express.
Music Australia also expressed its support for the initiative. "The opportunity to invest in an initiative that unites our industry by collectively sharing and promoting Australian success stories every week, was a no brainer for Music Australia and we are excited to partner with ARIA to bring Roving Enterprises vision to life," said Millie Millgate, Music Australia Director.
Roving Enterprises, the producer of the initiative, sees ARIA Amplified as an extension of the enthusiasm and pride the artists brought to the ARIA Awards.
"Amplified is a look into their world and it allows us to follow the excitement of the music biz well after the awards show has wrapped," said Craig Campbell, Roving Enterprises Creative Director and ARIA Awards Executive Producer.
ARIA is a national industry association with more than 200 members representing major and independent record producers, manufacturers, and distributors.
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