The Iconic has appointed Joanna Robinson as its permanent Chief Marketing Officer, effective immediately.

Robinson, who initially joined the company as interim CMO in April 2023, now steps into the role permanently, bringing with her over 25 years of experience in marketing, sales, and leadership.

Robinson's career boasts an impressive roster of roles with high-profile companies including Unilever, Estée Lauder, Johnson & Johnson, P&G, Colgate, L'occitane, Tyrrell's Wines, and Chatime. This wealth of experience, coupled with her proven track record in revitalising brands and driving successful omni-channel strategies, positions her well for the challenges ahead.

The Iconic Chief Executive Officer, Jere Calmes, expressed his delight at Robinson's appointment.

"I am thrilled that Joanna will be remaining with the business as The Iconic's Chief Marketing Officer," he said. "Joanna's impact in the short time she has been our acting CMO has been nothing short of remarkable - her strong leadership and great customer insights have proven to be an integral part of our business. Her appointment will further strengthen our commitment to providing exceptional experiences for our customers and retail partners."

Robinson herself is no less enthusiastic about the opportunity. "As a loyal and long-time customer of The Iconic, the opportunity to join the business earlier this year was a dream come true, and I feel incredibly humbled to officially continue my role in this amazing company," she said.

"The Iconic has always been at the forefront of ecommerce in Australia and New Zealand and in an era where traditional boundaries blur and digital platforms thrive, we have a unique opportunity to redefine how we connect with our customers. This is hugely exciting and together with the talented teams I look forward to crafting unique experiences that will elevate our brand and cement our position as A/NZ's leading fashion and lifestyle platform.'

Robinson's recent achievements include spearheading the disruptive campaign 'The Shop That Stops The Nation', which celebrated The Iconic's 12th Birthday in October by gifting its customers.

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