oOh!Media has marked its partnership with environmental organisation, Greening Australia, in a new two-phase out of home campaign that leverages weather triggers and dynamic digital executions to boost brand awareness and encourage donations.

The campaign was created by oOh!'s in-house creative and innovation hub, POLY, will run across oOh!’s billboards, street furniture, and full motion digital screens on oOh!’s national Office, Rail, Retail, and Airport network.

The first phase of the campaign focuses on restoration, fighting extinction, and direct action of planting trees, with the second phase to rotate brand awareness messages with donation messaging, including a dynamic End of Financial Year (EOFY) countdown timer, to encourage people to support Greening Australia’s work.

Both campaigns will be linked to oOh! Outcomes - providing detailed insights on campaign performance using data from oOh!’s partnership with Westpac DataX, which taps into consumer behaviour across more than 12 million customers.

Greening Australia director and director of marketing and communications, Kate Smith, said: “For more than 40 years Greening Australia has been dedicated to restoring our diverse landscapes and protecting biodiversity. Our work is more relevant today than ever and we welcome the opportunity, through our partnership with oOh! and the creative campaign from POLY, to highlight the broad scope of our activities across its national Out of Home network.”

Head of POLY, Josh Gurgiel, said: “We’re delighted to be working with Greening Australia to showcase their mission and encourage people to donate so that they may continue their vital work for many years to come. This campaign has been designed to grow awareness of the role Greening Australia plays in sustaining Australia’s natural ecosystem utilising innovative Out of Home tech and scalable networks that help make their brand unmissable."

Greening Australia, a national not-for-profit organisation with over 40 years of experience in restoring Australia’s diverse landscapes and protecting biodiversity, is the focus of this campaign.

oOh!media announced its partnership with the organisation last year as part of its commitment to Environmental, Social, and Governance (ESG) initiatives and support for community organisations.