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Deep Dive

Deep Dive

The $200bn black hole: Marketers wasting a third of budgets by giving agencies crap briefs with non-existent strategy; here’s the proof and how to fix it

By Paul McIntyre & Brendan Coyne

18 October 2021 7 min read

By Paul McIntyre & Brendan Coyne -

18 October 2021 7 min read

Deep Dive

Deep Dive

‘Agencies are not banks’ warns Initiative global Chair Mat Baxter as Westpac, Arnott’s marketers link pitch problems to bad tender briefs and process; poor engagement with procurement

By Paul McIntyre - Executive Editor

19 April 2021 6 min read

By Paul McIntyre - Executive Editor

19 April 2021 6 min read

News

News

Commercial radio's campaign briefing platform goes live as RadioMATRIX project enters next stage

By Press release - Commercial Radio Australia

2 November 2020 3 min read

By Press release - Commercial Radio Australia

2 November 2020 3 min read

The Deep Dive

The Deep Dive

Independents smell wins as global agency networks distracted

By Paul McIntyre - Executive Editor

21 October 2019 6 min read

By Paul McIntyre - Executive Editor

21 October 2019 6 min read

Market Voice

Market Voice

Marketers: You’re blowing a multitrillion dollar opportunity

By Claudine Hall, Head of Trade Marketing - Bauer Media

2 September 2019 3 min read

By Claudine Hall, Head of Trade Marketing - Bauer Media

2 September 2019 3 min read