B2B communications conglomerate, The Recognition Group has launched Sovereign, a new integrated marketing and communications agency focused on serving Australia's defence and aerospace sectors.

Sovereign's launch comes in response to the Australian government's accelerated pace in assessing, funding, and developing its warfighting readiness.

"We've chosen to launch an agency into this sector in response to the pace and urgency with which the Australian government is assessing, funding, and developing our warfighting readiness," said the agency's CEO, Adam Benson.

The agency's mission is to ensure that both local and international members of the Australian defence and aerospace industry can present their offerings in a compelling way to government and supply chain peers. "There is intense government focus on building our sovereign industrial capabilities. That means making sure Australia has the tools, people, and processes required to achieve its defence objectives without relying solely on complex international supply chains, which can be disrupted easily," Benson said.

The agency will offer integrated marketing communication and PR services including digital marketing, brand and lead generation programs, media relations and thought leadership, media training, web development, and graphic and digital design with artificial intelligence (AI) capabilities.

"Sovereign fills a significant gap in the market. Its comprehensive marketing solutions stand alone as required or integrate into PR programs, giving organisations scalable resources to deliver high-quality marketing campaigns and materials at pace," said Benson.

Sovereign leverages the strength of The Recognition Group's agencies, each of which has operated for more than 30 years. The group's portfolio includes Recognition PR, Write Away Communication, and Outsource.