The Australian Association of National Advertisers (AANA) has announced the addition of several new members to its community.

The new members include Allianz, Amazon, Brand Finance, Guzman y Gomez, Kraft Heinz, Mastercard, Medibank, My Muscle Chef, SBS, and Suncorp.

AANA CEO Josh Faulks said, "We couldn’t be more excited to welcome these iconic brands into the AANA community. The strength of AANA lies in the collective might of our members and their impressive marketing teams. Together, we are shaping the future of a thriving marketing industry that is driving business growth across the economy."

Allianz General Manager of Customer Strategy & Marketing Laura Albert added, "It is critical that advertisers support the AANA, the leading industry body advocating on behalf of our industry within a self-regulated system. Importantly, the AANA is more than just advocacy; it focuses on enhancing marketing capabilities.

"Our partnership with the AANA is instrumental in ensuring that Allianz boasts the world's best marketers, driving excellence and innovation in our marketing strategies," she said.

Brand Finance Australia Managing Director Mark Crowe said Brand Finance is "delighted to become a member of Australia’s leading organisation for advertisers and their brands. We are excited to learn about the latest developments in marketing and the opportunity to contribute to thought leadership that underpins the AANA’s advocacy and regulatory role," he stated.

Guzman y GomezGlobal Chief Marketing Officer Lara Thom emphasised the role of AANA in navigating the advertising market. "As one of the fastest growing QSR’s in Australia, I’ve found myself picking up the phone to Josh and his team often for advice and I know that their team can assist us navigating the ever-changing advertising market, so we’re excited to be officially part of the AANA," she said.

Michael Magee, Chief Marketing and Category Officer at Kraft Heinz, noted the benefits of AANA membership. "AANA membership keeps us connected to the most relevant issues shaping the future of marketing — from regulation and compliance to emerging challenges like AI. It allows us to advocate on key industry topics, stay aligned with ethical standards, and build capability across our team while learning from a like-minded community of marketers," he said.

Florencia Aimo, Vice President of Marketing and Communications for Australasia at Mastercard, described the strategic value of joining AANA. "Joining the AANA community is both a strategic decision and an investment in our team. It offers access to valuable industry insights, opportunities for professional growth, and a supportive network of peers. We're grateful for the chance to learn from and contribute alongside some of Australia’s most forward-thinking brands," Aimo stated.

Dee Wescombe, Head of Marketing at My Muscle Chef, highlighted the role of AANA in capability building. "At My Muscle Chef, we’re passionate about pushing boundaries in nutrition, health and brand experience. Our partnership with the AANA plays a key role in shaping our marketers to be best-in-class, providing access to leading industry insights, capability building programs and a community of forward-thinking professionals. It enables us to stay ahead of emerging trends, navigate evolving regulation with confidence and ensure our team is equipped to drive meaningful, innovative work in a competitive market," Wescombe said.

Jane Palfreyman, Chief Marketing & Commercial Officer at SBS, expressed the broadcaster's commitment to inclusive storytelling and advertising. "SBS is excited to join the AANA community as we continue our commitment to inclusive storytelling and advertising. AANA provides a valuable platform for collaboration, industry leadership, and access to training for advertising best practices. By engaging with fellow members, we look forward to contributing to important industry conversations and shaping a more innovative and responsible marketing landscape in Australia," she stated.

Mim Haysom, Executive General Manager of Brand & Customer Experience at Suncorp, expressed her honour in joining the AANA community. "It’s an honour for both myself and my team to be part of the AANA community - a place where marketers come together to connect, to learn and to drive innovation, effectiveness, and sustainability in our profession. As a board member, I’m excited to contribute to an organisation that plays such a pivotal role in shaping the future of marketing in Australia," Haysom said.