Mi3 yesterday broke the news that Initiative ANZ has lost its top three executives to Accenture Song in a bold play by the firm up to establish a media buying and planning business. Mi3 understands that Initiative staff are being informed formally in an all...
The Interactive Advertising Bureau (IAB) Australia has published it's Data Advertising: State of The Nation 2024 report, revealing that the majority of advertising decision makers are at least 'somewhat' confident in their readiness to target audiences at scale (87%) and measure and assess advertising (75%)...
Neuro-Insight has conducted new research into consumer's neurological responses to current economic challenges, revealing that a strong sentiment that governments have lost control of inflation.
Telstra has commenced a multi-year collaboration with global digital services and consulting leader, Infosys, as the telecommunications business looks to expediate its software engineering and IT transformation journey, with a focus on enhancing customer experience.
Insurance brand GIO, in collaboration with Ogilvy, has launched a quirky new brand platform that explores the personal and sometimes quirky reasons that certain things are valuable to people.
Marketing mix modelling outfit Mutinex has published its inaugural Marketing ROI Index Report, revealing that marketing investment has been flat since 2021.
Fresh readership figures show written news retaining its broad reach, with 97% of Australians aged 14+ consuming news in any given month. Get the facts
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