Youth-focused telco brand, Boost Mobile, has made its first foray into Australian football, becoming the official Telco partner and Major Partner of the Isuzu UTE A-League Men’s and Liberty A-League Women’s Finals Series.

The partnership also includes presenting the Boost Young Footballer of the Year as part of A-League Dolan Warren Awards, and being a Major Partner of the upcoming A-League All Stars event, scheduled for May 24th at Marvel Stadium in Melbourne.

It adds to Boost Mobile's extensive portfolio of Australia sports sponsorship, including motorsport, surfing, skateboarding and more.

"Football has a diverse and passionate fans base and we are very excited to introduce Boost Mobile to fans across the country for the first time through the A-Leagues as a starting point, during the most thrilling time of the season," said Founder of Boost Mobile, Peter Adderton.

The partnership comes as the telco expands its products and services from mobile to include broadband and home internet.

"Boost Mobile is all about fighting for the best possible deals for our customers. Today’s announcement expands the reach of the Boost brand at the same time as we are expanding our products and services from mobile to broadband and home internet, which is coming soon. We can’t wait to introduce our brand to the Australian football community," Adderton said. "Football is leading the way in youth participation and is the fastest growing sport in the country. It cultivates some of the most passionate and loyal fans in Australian sport, and we look forward to seeing where our A-Leagues partnership with their Finals and All-Stars Event takes us. We are excited to be a part of the game as we further explore Australian football culture and its impact beyond the game into areas such as street culture, fashion and more."

Australian Premier League (APL) Commissioner, Nick Garcia, welcomed Boost Mobile to the A-Leagues partner family. "Boost has shown across its existing partnerships that its level of support for the partner sport and athletes is unmatched. We’re excited to see how they bring to life our partnership across the A-Leagues Finals Series and A-League All Stars, no doubt creating value for our fans in the process."