Insights and research agency, TRA, has announced the appointment of six new hires to its Sydney and Melbourne teams. The new hires are a result of TRA’s significant organic and new business growth across both markets.

TRA launched offices in Melbourne in 2021 and Sydney in 2022. The new hires bring a diverse range of skills, including quantitative and qualitative experience, strategic and creative thinking. They will work with clients including Edgewell, Danone, News Corp, and The Real Pet Food Company. TRA plans to expand its senior leadership team in Australia to meet market demand.

The new hires and their individual specialist skills include Alexandra Fulton, the Account Lead in Melbourne, who boasts of quant research and strategy skills, plus Nana Kawaura, Account Lead in Sydney who has experience in quant research, brand management, insights and strategy. Jemimah Gray has joined as Qualitative Lead, Melbourne and again boasts of qual research, trend forecasting, and strategy nous, while Claire Timmons, the new Senior Qualitative Consultant in Melbourne, brings strategy, qual research skillsets.

Rounding out the hires are Charlotte Saunders, Senior Consultant, Sydney, who brings strategy are qual research, plus Sam Stalley, Consultant, Sydney, with quant research, spanning tracking and segmentation experience.

All appointments are effective immediately.

"Our expanded team bring a diverse range of skills to the table, underscoring TRA’s desire to hire the best talent in market and enable us to continue to deliver cutting-edge solutions for clients. People are at the heart of what we do. There is an art to knowing people and the success of this hinges on building teams that have unique perspectives and multi-layered skills." said Managing Partner, TRA Sydney, Terri Hall.

Managing Partner, TRA Melbourne, Mark Hobart, was also thrilled to add such high calibre talent to the team. "This further strengthens capabilities across both offices. Specifically, Alexandra’s broad and deep experience in quant adds significant firepower to Melbourne’s quant capability and together with the rest of the team will support the ever increasing client demand for our quant ad hoc and tracking expertise."

Fulton said TRA has established itself as the agency to watch on the Australian insights scene. While I was drawn to their reputation for thinking differently about research and consumer behaviour, I was also impressed by their approach and commitment to their own people and culture. I’m thrilled to have the opportunity to use my experience in quantitative methods to support Melbourne’s team further build this capability, and to take my own skills to the next level," she said.