Skip to main content
An evolving AI project from Mi3 | Automation with Editor curation. And oversight. Always.
In partnership with
Salesforce ThinkNewsBrands
Posted 02/05/2024 12:21pm

Pic: Midjourney

Editors' Note: Many Fast News images are stylised illustrations generated by Dall-E. Photorealism is not intended. View as early and evolving AI art!

hAIku

Creative shift calls,
Key figures part, changes fall,
Agency evolves.

In partnership with
Salesforce ThinkNewsBrands

Sharon Edmondston departs M&C Saatchi Group

M&C Saatchi Group has confirmed that group creative director, Sharon Edmonston, has departed after eight years with the agency.

Edmonston, who first joined M&C Saatchi’s Sydney office as a creative director in 2015, is yet to reveal the reason for her exit.

According to reports she is one of multiple senior employees to have left the group, continuing a trend of senior exits after the departure of from M&C Saatchi Australia chief strategy officer, Emily Taylor in February. The agency’s chief creative officer, Cam Blackley, also finished up more than 5 years with the agency in October last year.

“As M&C Saatchi embraces the optimum creative structure for our clients’ needs and evolving capabilities, the necessary yet difficult decision has been made to reshape select roles,” said an M&C Saatchi Groupspokesperson in a statement.

“We are sad to part ways with colleagues that have played significant roles in delivering exceptional campaigns for our valued clients; for which we would like to say a heartfelt thank you. Small changes to our creative structure are required to channel our big ambition and purposefully continue M&C Saatchi Group on its trajectory of success.”

The news comes at the same time as reports that Endeavour Group has gone to pitch for its core brands, including BWS, for which M&C Saatchi is the incumbent.

Search Mi3 Articles