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Market Voice

Market Voice

Faster, better, stronger: Bridging the TV/digital divide when buying advertising delivers double-digit reach boost for no extra cost

By Luke Hutchinson - Chief Investment Officer, Hearts & Science | Partner Content

1 November 2021 3 min read

By Luke Hutchinson - Chief Investment Officer, Hearts & Science | Partner Content

1 November 2021 3 min read

Industry Contributor

Industry Contributor

Why the CTV industry needs to invest in content metadata for OTT ads – and partner up or limp along

By Niki Banerjee - Market Development Director, Xandr

26 October 2021 4 min read

By Niki Banerjee - Market Development Director, Xandr

26 October 2021 4 min read

Industry Contributor

Industry Contributor

Your digital ad targeting is suffering and it’s about to get worse: what Facebook’s earnings call means for brands

By Nick Barnett - Marketing, data, digital & tech consultant

26 October 2021 5 min read

By Nick Barnett - Marketing, data, digital & tech consultant

26 October 2021 5 min read

News Plus

By Sam Buckingham-Jones & Paul McIntyre -

25 October 2021 4 min read

News Plus

By Sam Buckingham-Jones - Senior Writer

20 October 2021 5 min read

News

News

Australia now world's desktop video ad fraud capital as rates triple: IAS

By Sam Buckingham-Jones - Senior Writer

19 October 2021 3 min read

By Sam Buckingham-Jones - Senior Writer

19 October 2021 3 min read

Market Voice

Market Voice

How first-party data and loyalty can double sales from ad campaigns – provided brands choose the right network

By Andrew Brain - Director of Audience Intelligence, Seven West Media | Partner Content

18 October 2021 4 min read

By Andrew Brain - Director of Audience Intelligence, Seven West Media | Partner Content

18 October 2021 4 min read

Market Voice

Market Voice

Direct response boom brings new programmatic age – be ready

By David Gaskill - Managing Director, Foxcatcher | Partner Content

5 October 2021 4 min read

By David Gaskill - Managing Director, Foxcatcher | Partner Content

5 October 2021 4 min read

News

News

August ad spend hits record high despite lockdowns

By Sam Buckingham-Jones - Senior Writer

5 October 2021 1 min read

By Sam Buckingham-Jones - Senior Writer

5 October 2021 1 min read

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