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News Plus

News Plus

Platforms skirmish on video advertising recall and impact: BVOD versus Facebook versus YouTube versus web numbers in

By Paul McIntyre - Executive Editor

25 August 2021 5 min read

By Paul McIntyre - Executive Editor

25 August 2021 5 min read

News Plus

News Plus

Hidden in-housing boom uncovered: 67% of Australian marketers use in-house agencies and it's rising

By Danielle Long - Contributing Editor

23 August 2021 3 min read

By Danielle Long - Contributing Editor

23 August 2021 3 min read

Deep Dive

Deep Dive

Optus' Clive Dickens hunts big tech's lunch, says football bigger than Aussie sports but Optus wouldn't 'overpay' for lost Champions League; backs BVOD but warns publishers clinging to display ad models are already dead

By Paul McIntyre & Brendan Coyne

23 August 2021 5 min read

By Paul McIntyre & Brendan Coyne -

23 August 2021 5 min read

News

News

IAB Australia: 24% boom in digital advertising for FY21, biggest year since 2016

By Josh McDonnell - Senior Writer

23 August 2021 2 min read

By Josh McDonnell - Senior Writer

23 August 2021 2 min read

News Plus

News Plus

Blokes boom for Seven’s Olympics viewing and 2.5m new BVOD signups; usual programming skew to women under review

By Josh McDonnell - Senior Writer

23 August 2021 3 min read

By Josh McDonnell - Senior Writer

23 August 2021 3 min read

News Plus

News Plus

Optus eyes streaming dollars and data by putting all subscriptions on one platform, touts discounts, ease, cross-platform content recommendations

By Josh McDonnell - Senior Writer

18 August 2021 3 min read

By Josh McDonnell - Senior Writer

18 August 2021 3 min read

News Plus

News Plus

'It's like saying I want to target TV watchers': 12.3m Australians, 6.3m women; gaming is mass reach in Australia, but brands and buyers way behind

By Brendan Coyne - Editor

17 August 2021 4 min read

By Brendan Coyne - Editor

17 August 2021 4 min read

News

News

Reddit sees 192% ad revenue increase after exiting open programmatic exchanges to become walled garden

By Sam Buckingham-Jones - Senior Writer

13 August 2021 2 min read

By Sam Buckingham-Jones - Senior Writer

13 August 2021 2 min read

News

News

Xandr signs video deals with Nine, Seven, 10, SBS and Foxtel

By Sam Buckingham-Jones - Senior Writer

10 August 2021 1 min read

By Sam Buckingham-Jones - Senior Writer

10 August 2021 1 min read

News

News

Facebook News expands to Australian users, Facebook to spend $15m on local journalism

By Sam Buckingham-Jones - Senior Writer

4 August 2021 2 min read

By Sam Buckingham-Jones - Senior Writer

4 August 2021 2 min read