Search | Mi3

News Plus

The ‘holy grail’ of data and sport: TEG and Cricket Australia share 16 million fans data to fuel brand deals, merch, tickets, grassroots growth

By Sam Buckingham-Jones - Senior Writer

9 November 2021 4 min read

By Sam Buckingham-Jones - Senior Writer

9 November 2021 4 min read

News Plus

Unilever, IPG, Optus, Suncorp join Australian brands' pledge to eradicate stereotypes in advertising after years 'navel gazing and round tabling purpose'

By Danielle Long - Contributing Editor

8 November 2021 2 min read

By Danielle Long - Contributing Editor

8 November 2021 2 min read

Market Voice

The tech behind Out of Home audience targeting: How oOh! built an AI-powered recommendation engine that is driving huge sales growth

By - Ian Grant, Head of Audience, Marketing and Content Technology, oOh!media & Nadav Yogev, Head of Engineering, oOh!media | Partner Content

7 November 2021 4 min read

By - Ian Grant, Head of Audience, Marketing and Content Technology, oOh!media & Nadav Yogev, Head of Engineering, oOh!media | Partner Content

7 November 2021 4 min read

Market Voice

Faster, better, stronger: Bridging the TV/digital divide when buying advertising delivers double-digit reach boost for no extra cost

By Luke Hutchinson - Chief Investment Officer, Hearts & Science | Partner Content

1 November 2021 3 min read

By Luke Hutchinson - Chief Investment Officer, Hearts & Science | Partner Content

1 November 2021 3 min read

News Plus

YouTube, Analytic Partners strike: 89% higher ROI than TV, BVOD; Canva, Chemist Warehouse, Samsung make it ‘core channel’ but creative ‘last unfair advantage’

By Sam Buckingham-Jones & Paul McIntyre

25 October 2021 4 min read

By Sam Buckingham-Jones & Paul McIntyre -

25 October 2021 4 min read

News Plus

Autobarn e-comm, marketing boss Karl Winther: Four things marketers must get about attention metrics as Nine prepares pilot

By Sam Buckingham-Jones - Senior Writer

10 October 2021 5 min read

By Sam Buckingham-Jones - Senior Writer

10 October 2021 5 min read

News Plus

We need a bigger stick: ACCC seeks new powers to bring ‘harmful’ Google to heel, but ad agencies in the clear

By Sam Buckingham-Jones & Brendan Coyne

28 September 2021 2 min read

By Sam Buckingham-Jones & Brendan Coyne -

28 September 2021 2 min read

News Plus

News Corp boss Michael Miller says ‘we probably had too many products’; ex-Nine digital exec Pippa Leary hired to clean-up for ‘fewer, bigger, better’

By Paul McIntyre - Executive Editor

21 September 2021 6 min read

By Paul McIntyre - Executive Editor

21 September 2021 6 min read

Programmatic DOOH and dynamic creative: What’s the hold-up; can marketers and agencies re-engineer creative dynamics to unlock growth?

By Danielle Long - Contributing Editor

14 September 2021 7 min read

By Danielle Long - Contributing Editor

14 September 2021 7 min read

Eyeing a bigger prize: Programmatic digital out of home guns for broader digital budgets, a new class of advertiser and hybrid brand-performance marketers

By Danielle Long - Contributing Editor

8 September 2021 12 min read

By Danielle Long - Contributing Editor

8 September 2021 12 min read