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Industry Contributor

Why AI-powered e-commerce and QR codes are going to be massive in 2021

By Sarah Keith, Managing Director - Paykel Media

25 November 2020 3 min read

By Sarah Keith, Managing Director - Paykel Media

25 November 2020 3 min read

Market Voice

Marketers, let’s talk ABM

By Amanda Margariti - Senior Partner Manager, LinkedIn ANZ

4 November 2020 3 min read

By Amanda Margariti - Senior Partner Manager, LinkedIn ANZ

4 November 2020 3 min read

Deep Dive

CommBank marketing chief Monique Macleod on in-housing, the kind of marketers she needs, blending art and science, and brand building out of Covid

By Paul McIntyre - Executive Editor

2 November 2020 6 min read

By Paul McIntyre - Executive Editor

2 November 2020 6 min read

Deep Dive

CommBank's analytics chief on how its AI-powered 'Customer Engagement Engine' is changing everything

By Paul McIntyre - Executive Editor

21 September 2020 6 min read

By Paul McIntyre - Executive Editor

21 September 2020 6 min read

Industry Contributor

Tech and AI was meant to kill or transform marketers but the predictions are losing appeal

By Willem Paling, Director of Customer & Growth Analytics

31 August 2020 5 min read

By Willem Paling, Director of Customer & Growth Analytics - IAG

31 August 2020 5 min read

Industry Contributor

Is Australia really undergoing a Covid reset? No, a concerning culture clash is coming

By Amanda Windus, Managing Director Brisbane - The Lab Insight & Strategy

11 August 2020 3 min read

By Amanda Windus, Managing Director Brisbane - The Lab Insight & Strategy

11 August 2020 3 min read

Deep Dive

Google's 2022 cookie apocalypse: Why it will hit first party data, hyper-targeting and a solution from Westpac's former digital media and tech boss

By Paul McIntyre - Executive Editor

10 May 2020 7 min read

By Paul McIntyre - Executive Editor

10 May 2020 7 min read

Deep Dive

Wasteland of tech tools: Gartner says 80% of marketers will ditch personalisation by 2025. Citi, WPP say 'no chance’

By Paul McIntyre - Executive Editor

4 May 2020 6 min read

By Paul McIntyre - Executive Editor

4 May 2020 6 min read

Industry Contributor

Stop hating on programmatic so we can get back to hating procurement

By Ben Willee, General Manager - Spinach Advertising

2 March 2020 1 min read

By Ben Willee, General Manager - Spinach Advertising

2 March 2020 1 min read

Industry Contributor

Personalisation: the most important marketing trend of the century?

By Ben Willee, GM and Media Director - Spinach Advertising

15 January 2020 2 min read

By Ben Willee, GM and Media Director - Spinach Advertising

15 January 2020 2 min read