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Industry Contributor

What the New York Times’ transformation teaches us about brand management

By James Hier, Chief Growth & Product Officer - Wavemaker Australia

12 April 2020 3 min read

By James Hier, Chief Growth & Product Officer - Wavemaker Australia

12 April 2020 3 min read

News

Bauer and Ten tout sponsorship slots for Australian Women's Weekly Easter show

By Media release

23 February 2020 1 min read

By Media release - Bauer

23 February 2020 1 min read

Industry Contributor

Slow Media and 'monotasking' an emerging movement

By Rochelle Burbury - Principal, Third Avenue Consulting

25 November 2019 3 min read

By Rochelle Burbury - Principal, Third Avenue Consulting

25 November 2019 3 min read

News

WARC benchmarks ad investment by product category

By Media release

7 October 2019 4 min read

By Media release - WARC

7 October 2019 4 min read

Industry Contributor

Creativity at Spikes Asia shows brands can use their superpowers to make a difference

By Nicola Lewis, Chief Investment Officer - Group M

30 September 2019 4 min read

By Nicola Lewis, Chief Investment Officer - Group M

30 September 2019 4 min read

Industry Contributor

Fracturing of live sport audiences spells trouble for everyone, society included

By Nicola Lewis, Chief Investment Officer - GroupM

9 September 2019 3 min read

By Nicola Lewis, Chief Investment Officer - GroupM

9 September 2019 3 min read

Industry Contributor

Dump the single channel sell job - it's pointless and self-serving

By Lou Barrett, Managing Director, National Sales - News Corp Australia

26 August 2019 2 min read

By Lou Barrett, Managing Director, National Sales - News Corp Australia

26 August 2019 2 min read

News

News media see cross platform audience growth

By NewsMediaWorks - Media release

26 August 2019 1 min read

By NewsMediaWorks - Media release

26 August 2019 1 min read

Industry Contributor

UK's biggest post-war ad campaign aside, there's a global Brexit fallout coming for marketing - Australia too

By Nicola Lewis, Chief Investment Officer - GroupM

19 August 2019 2 min read

By Nicola Lewis, Chief Investment Officer - GroupM

19 August 2019 2 min read

Industry Contributor

I'm biased but the 'orgy of short-sightedness' is hurting marketing

By Lou Barrett, Managing Director, National Sales - News Corp Australia

19 August 2019 2 min read

By Lou Barrett, Managing Director, National Sales - News Corp Australia

19 August 2019 2 min read