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Market Voice

Market Voice

Make advertising interesting: Interactive and dynamic CTV creative the next big opportunity for brands – delivering 6x engagement compared to interactive mobile

By Shani Kugenthiran - Digital Advertising Strategy & Product Director, Paramount Australia & New Zealand | Partner Content

31 May 2022 3 min read

By Shani Kugenthiran - Digital Advertising Strategy & Product Director, Paramount Australia & New Zealand | Partner Content

31 May 2022 3 min read

Market Voice

Market Voice

ESOV, Binet & Field and purpose: What CMOs can learn from ScoMo, Albo, and Clive Palmer’s election campaigns – and applications for ‘Hail Mary’ approaches

By James Dixon - Co-Founder & Chief Digital Officer - Atomic 212° | Partner Content

31 May 2022 4 min read

By James Dixon - Co-Founder & Chief Digital Officer - Atomic 212° | Partner Content

31 May 2022 4 min read

News

By Sam Buckingham-Jones & Paul McIntyre -

30 May 2022 3 min read

News

By Staff writer -

30 May 2022 2 min read

Industry Contributor

Industry Contributor

Time to measure off platform: Why your Meta ads are underperforming and how to fix them – Sparro

By Cameron Bryant - Founder & Partner, Sparro

25 May 2022 4 min read

By Cameron Bryant - Founder & Partner, Sparro

25 May 2022 4 min read

Market Voice

Market Voice

Swimming in a shallow employment pool? Try some different strokes to win

By Asier Carazo - Head of Strategy Atomic 212º | Partner Content

24 May 2022 3 min read

By Asier Carazo - Head of Strategy Atomic 212º | Partner Content

24 May 2022 3 min read

Deep Dive

By Paul McIntyre and Sam Buckingham-Jones -

23 May 2022 7 min read

News Plus

By Brendan Coyne - Editor

18 May 2022 2 min read

News

By Staff writer -

18 May 2022 1 min read

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