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The Deep Dive

The Deep Dive

Is media agency young talent good enough? Maybe not. MFA board responds

By Paul McIntyre - Executive Editor

22 July 2019 6 min read

By Paul McIntyre - Executive Editor

22 July 2019 6 min read

Leader

Leader

OMG's Peter Horgan talks beyond paid media, CHE Proximity's media 'scope creep' and why he's miffed at the term 'agency'

By Paul McIntyre - Executive Editor

8 July 2019 7 min read

By Paul McIntyre - Executive Editor

8 July 2019 7 min read

The Deep Dive

The Deep Dive

Samsung’s Beau Curtis: adtech ROI often underwhelming despite “time, effort and investment”

By Paul McIntyre - Executive Editor

8 July 2019 5 min read

By Paul McIntyre - Executive Editor

8 July 2019 5 min read

Industry Contributor

Industry Contributor

Big advertisers: Top of funnel ad effectiveness declining

By Paul McIntyre - Executive Editor

23 June 2019

By Paul McIntyre - Executive Editor

23 June 2019

The Deep Dive

The Deep Dive

Shoebridge from Cannes: the debate is "no longer healthy"

By Neil Shoebridge and Andrew Knowles - Partners, SKMG

23 June 2019 7 min read

By Neil Shoebridge and Andrew Knowles - Partners, SKMG

23 June 2019 7 min read

Industry Contributor

Industry Contributor

WPP CEO: Never say never on consultants buying holding groups

By Paul McIntyre - Executive Editor

17 June 2019 2 min read

By Paul McIntyre - Executive Editor

17 June 2019 2 min read

Industry Contributor

Industry Contributor

Bayer touts $10m saving after taking programmatic in-house

By Paul McIntyre - Executive Editor

3 June 2019 3 min read

By Paul McIntyre - Executive Editor

3 June 2019 3 min read

Industry Contributor

Industry Contributor

PepsiCo and Anheuser-Busch InBev go in-house

By Paul McIntyre - Executive Editor

19 May 2019 3 min read

By Paul McIntyre - Executive Editor

19 May 2019 3 min read

Leader

Leader

Why a Unilever company is advertising on PornHub - and it's ok

By Paul McIntyre - Executive Editor

17 May 2019 5 min read

By Paul McIntyre - Executive Editor

17 May 2019 5 min read

Industry Contributor

Industry Contributor

Chobani CMO: 90% of creative done in-house

By Paul McIntyre - Executive Editor

12 May 2019 2 min read

By Paul McIntyre - Executive Editor

12 May 2019 2 min read