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Deep Dive

Mi3's biggest marketing stories of 2020 in five minutes: Top CMOs' Covid survival stories; how to convince CEOs to back brand; avoiding the marcoms deathtrap

By Paul McIntyre - Executive Editor

6 December 2020 5 min read

By Paul McIntyre - Executive Editor

6 December 2020 5 min read

Market Voice

Scale, influence, buying power: We need to talk about talk radio audiences

By Richard Hunwick - Director of Sales, Television and Radio, Nine

22 October 2020 3 min read

By Richard Hunwick - Director of Sales, Television and Radio, Nine

22 October 2020 3 min read

News

Network 10 reveal launch sponsors for new multichannel 10 Shake

By Press release - Network 10

28 September 2020 2 min read

By Press release - Network 10

28 September 2020 2 min read

Deep Dive

Salesforce Global CMO Stephanie Buscemi on flipping mass events to 12 minute micro-niches, ditching big sells for quick wins and bringing the CMO Club to Australia

By Paul McIntyre - Executive Editor

25 August 2020 5 min read

By Paul McIntyre - Executive Editor

25 August 2020 5 min read

Industry Contributor

Influencer marketing, the digital word of mouth- it’s part of the ‘modern’ marketing mix + more…

By Stephen Howard, Director of Marketing - Ovolo Hotels

15 July 2020 3 min read

By Stephen Howard, Director of Marketing - Ovolo Hotels

15 July 2020 3 min read

Deep Dive

Influencer marketing - cowgirls, cowboys, brands, agencies prepare for regulatory scrutiny, cash-for-comment disclosure, measurement pressure

By Paul McIntyre - Executive Editor

5 July 2020 5 min read

By Paul McIntyre - Executive Editor

5 July 2020 5 min read

Leader

L'Oreal's media director Lyndall Campher on her problems with YouTube and the upside to TV, Instagram and influencers

By Paul McIntyre - Executive Editor

16 February 2020 5 min read

By Paul McIntyre - Executive Editor

16 February 2020 5 min read

Industry Contributor

Women’s sport: The conversation needs to shift from equal pay, to equal marketing

By Bianca Wallis, National Director of Content - Publicis Media ANZ

27 January 2020

By Bianca Wallis, National Director of Content - Publicis Media ANZ

27 January 2020

Industry Contributor

What's 'reverse mentoring'? Ask young talent - they'll have 17 jobs

By Jane Waterhouse, General manager - Story54

2 September 2019

By Jane Waterhouse, General manager - Story54

2 September 2019

Industry Contributor

Regulators are using 'artificial' avatars to monitor how brands behave online

By Teresa Davis, Associate Professor, Marketing - University of Sydney

19 August 2019 2 min read

By Teresa Davis, Associate Professor, Marketing - University of Sydney

19 August 2019 2 min read