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Deep Dive

Deep Dive

Shift happens: PHD Global CMO says marketers buried in reporting instead of growth generation; future roles emerging as marketing function restructures for next wave of gaming, influencer, commerce, decisioning disruption

By Paul McIntyre and Sam Buckingham-Jones

2 May 2022 6 min read

By Paul McIntyre and Sam Buckingham-Jones -

2 May 2022 6 min read

Deep Dive

Deep Dive

‘He’s well versed in current structures of power in media and marketing’: Why Henry Tajer has put millions into a new venture to upend corporate, agency strategy and planning… and the $16bn influence business

By Paul McIntyre - Executive Editor

14 March 2022 6 min read

By Paul McIntyre - Executive Editor

14 March 2022 6 min read

Market Voice

Market Voice

Big Red Group has 24x return on ad spend through impact.com partnerships, a ‘significant portion’ of revenue; why falling consumer trust is actually an opportunity for brands

By Ayaan Mohamud - APAC Marketing Director, Impact.com | Partner Content

1 March 2022 3 min read

By Ayaan Mohamud - APAC Marketing Director, Impact.com | Partner Content

1 March 2022 3 min read

News

News

GroupM launches own influencer platform where creators will work until 'guaranteed' targets hit

By Sam Buckingham-Jones - Deputy Editor

16 February 2022 4 min read

By Sam Buckingham-Jones - Deputy Editor

16 February 2022 4 min read

Deep Dive

Deep Dive

Mi3’s Top 10 contributors of 2021: 'Tit cricket', CEOs and Corporate Affairs, millennials and leadership, owned media’s rise, Zoom will eat the young

By Paul McIntyre, Brendan Coyne & Sam Buckingham-Jones

8 December 2021 6 min read

By Paul McIntyre, Brendan Coyne & Sam Buckingham-Jones -

8 December 2021 6 min read

Industry Contributor

Industry Contributor

Influencer marketing faces a reckoning as regulation catches up – and an election looms

By Dan Hojnik, Head of Strategy & Planning, Involved Media

7 December 2021 4 min read

By Dan Hojnik, Head of Strategy & Planning, Involved Media -

7 December 2021 4 min read

News

News

Mike Wilson’s next move: social media influencer

By Sam Buckingham-Jones - Senior Writer

5 October 2021 1 min read

By Sam Buckingham-Jones - Senior Writer

5 October 2021 1 min read

News Plus

News Plus

Ad Standards flip-flops on Samsung decision, now says no code breach over influencer post

By Sam Buckingham-Jones - Senior Writer

4 October 2021 3 min read

By Sam Buckingham-Jones - Senior Writer

4 October 2021 3 min read

News Analysis

News Analysis

Big brands urging influencers to flout advertising disclosure rules, but lawyers warn 'Spam Act' moment, $10m ACCC fines loom

By Sam Buckingham-Jones - Senior Writer

27 September 2021 4 min read

By Sam Buckingham-Jones - Senior Writer

27 September 2021 4 min read

News Plus

News Plus

Marketing Director Kate Miller on Coca-Cola's push into booze, rush out of sugar and hot, thirsty Australians

By Danielle Long - Contributing Editor

21 September 2021 4 min read

By Danielle Long - Contributing Editor

21 September 2021 4 min read