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Industry Contributor

The data behind the desired: are influencers losing their influence?

By Daye Moffitt, Executive Director of Strategy - Landor

17 February 2021 4 min read

By Daye Moffitt, Executive Director of Strategy - Landor

17 February 2021 4 min read

Deep Dive

A Show Called Brandin': Brent Smart, Jodie Sangster and Manu Feildel on brand fame, Aldi's middle aisle and the world's best and worst airlines

By Paul McIntyre - Executive Editor

10 November 2020 4 min read

By Paul McIntyre - Executive Editor

10 November 2020 4 min read

Industry Contributor

Influencer marketing, the digital word of mouth- it’s part of the ‘modern’ marketing mix + more…

By Stephen Howard, Director of Marketing - Ovolo Hotels

15 July 2020 3 min read

By Stephen Howard, Director of Marketing - Ovolo Hotels

15 July 2020 3 min read

Deep Dive

Influencer marketing - cowgirls, cowboys, brands, agencies prepare for regulatory scrutiny, cash-for-comment disclosure, measurement pressure

By Paul McIntyre - Executive Editor

5 July 2020 5 min read

By Paul McIntyre - Executive Editor

5 July 2020 5 min read

Leader

L'Oreal's media director Lyndall Campher on her problems with YouTube and the upside to TV, Instagram and influencers

By Paul McIntyre - Executive Editor

16 February 2020 5 min read

By Paul McIntyre - Executive Editor

16 February 2020 5 min read

Leader

IPG's former CEO Danny Bass on his imminent return, industry viciousness and why LinkedIn is a new problem

By Paul McIntyre - Executive Editor

10 November 2019 6 min read

By Paul McIntyre - Executive Editor

10 November 2019 6 min read

Industry Contributor

Regulators are using 'artificial' avatars to monitor how brands behave online

By Teresa Davis, Associate Professor, Marketing - University of Sydney

19 August 2019 2 min read

By Teresa Davis, Associate Professor, Marketing - University of Sydney

19 August 2019 2 min read

Opinion

TV's emerging single market has 'unlimited' upside for smaller agencies, advertisers and media

By Lee Stephens - CEO, Switch Digital

19 August 2019 4 min read

By Lee Stephens - CEO, Switch Digital

19 August 2019 4 min read

Industry Contributor

Guzman Y Gomez CMO: Influencer marketing absolutely shifts the dial

By Andrea Sophocleous - Communications Consultant

5 August 2019 4 min read

By Andrea Sophocleous - Communications Consultant

5 August 2019 4 min read

Opinion

Serious and hilarious: The best one-liners from Advertising Week

By Paul McIntyre - Executive Editor

5 August 2019 4 min read

By Paul McIntyre - Executive Editor

5 August 2019 4 min read