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Market Voice

BVOD, SVOD, FAST channels: 17m Aussies watch TV every week - here’s why its cultural imprinting powers, our perception of others fuel consumer spend

By Lisa Squillace - National Sales Director, Paramount Australia & New Zealand | Partner Content

16 October 2022 2 min read

By Lisa Squillace - National Sales Director, Paramount Australia & New Zealand | Partner Content

16 October 2022 2 min read

News

Initiative’s Chris Colter and MediaCom’s Sophie Price named Co-Chairs of MFA Awards, MFA Ex, replacing Uber’s Joe Lunn

By Staff Writer

13 October 2022 3 min read

By Staff Writer -

13 October 2022 3 min read

News

Suncorp, McDonald's, KFC, NAB, Virgin, Mars Petcare, City of Melbourne, Goodman Fielder, Gotcha4Life score MFA Awards 2022: The list of winners

By Staff Writer

13 October 2022 3 min read

By Staff Writer -

13 October 2022 3 min read

Industry Contributor

The Marketing Academy 2022 intake: Revlon’s Marisa Laria, Alt/Shift’s Elly Hewitt and v2food’s Andrew May explain why staring at P&Ls doesn’t help, talent shortages, imagining the perfect workplace

By Marisa Laria, Revlon Inc; Elly Hewitt, Alt/Shift; Andrew May, v2food - The Marketing Academy 2022 Scholars

11 October 2022 5 min read

By Marisa Laria, Revlon Inc; Elly Hewitt, Alt/Shift; Andrew May, v2food - The Marketing Academy 2022 Scholars

11 October 2022 5 min read

Industry Contributor

The Marketing Academy 2022 intake: Wavemaker's Philippa Noilea-Tani, March One's Ben Coverdale and Zip's Debbie Wine on letting go of what you can't control, throwing your resume in the bin and slowing down to win

By Philippa Noilea-Tani, Wavemaker; Ben Coverdale, March One; Debbie Wine, Zip - The Marketing Academy 2022 Scholars

10 October 2022 5 min read

By Philippa Noilea-Tani, Wavemaker; Ben Coverdale, March One; Debbie Wine, Zip - The Marketing Academy 2022 Scholars

10 October 2022 5 min read

Market Voice

The ROI of Brand Investment

By James Dixon - Chief Digital Officer, Atomic 212° | Partner Content

10 October 2022 4 min read

By James Dixon - Chief Digital Officer, Atomic 212° | Partner Content

10 October 2022 4 min read

Market Voice

30% growth for Guzman Y Gomez, record site visits for REA Group using the ‘classic’ Transit Out-of-Home format: JCDecaux

By Marie Norman - Head of Product & Brand, JCDecaux | Partner Content

9 October 2022 3 min read

By Marie Norman - Head of Product & Brand, JCDecaux | Partner Content

9 October 2022 3 min read

Market Voice

‘Statistically impossible numbers’, inactive audiences, minimal detail, making it hard to demonstrate the value of targeted audience segments – it’s time for transparency, curiosity, and results

By Nicole Bence - Network Digital Sales Director, Seven Network | Partner Content

9 October 2022 3 min read

By Nicole Bence - Network Digital Sales Director, Seven Network | Partner Content

9 October 2022 3 min read

War and peace: Blue chip marketers, media agencies return from confidential US Facebook briefings as SMI co-founder Sue Fennessy implores brands to fund love and pay people to watch ads on alternative WeAre8 social platform

By Paul McIntyre - Executive Editor

5 October 2022 5 min read

By Paul McIntyre - Executive Editor

5 October 2022 5 min read

Industry Contributor

The Marketing Academy 2022 intake: Tourism Tasmania’s Emma Terry, Aje’s Kate Thomas, Salesforce’s Renata Bertram on talent skirmishes for contractors, being a perpetual apprentice, and first marketing campaign (for a dog)

By Kate Thomas, Aje; Emma Terry, Tourism Tasmania; Renata Bertram, Salesforce - The Marketing Academy 2022 Scholars

5 October 2022 6 min read

By Kate Thomas, Aje; Emma Terry, Tourism Tasmania; Renata Bertram, Salesforce - The Marketing Academy 2022 Scholars

5 October 2022 6 min read