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Industry Contributor

Industry Contributor

Why your generic martech platform isn't working – and won't, no matter what you spend, because tech is not the problem

By Adrian Farouk - CEO, Digitas

17 October 2022 4 min read

By Adrian Farouk - CEO, Digitas

17 October 2022 4 min read

News

News

Match & Wood wins Snooze media business

By Staff writer

17 October 2022 1 min read

By Staff writer -

17 October 2022 1 min read

Deep Dive

Deep Dive

ACCC turf wars: Meta fears TikTok, dark patterns and everything else you need to know about how TV networks, peak ad bodies, think-tanks want social media, scam ads and influencers regulated - and what social platforms are keen to avoid

By Brendan Coyne - Editor

17 October 2022 12 min read

By Brendan Coyne - Editor

17 October 2022 12 min read

Deep Dive

Deep Dive

Confessions of Marketing Academy alumni: KFC, BWS, Edelman and Broadsheet execs open up on their emotional, electrifying and raw takes on the program and why it works when others don’t

By Paul McIntyre and Sam Buckingham-Jones

17 October 2022 6 min read

By Paul McIntyre and Sam Buckingham-Jones -

17 October 2022 6 min read

News Plus

News Plus

LinkedIn: 53 per cent of B2B marketers plan to spend at least half of budget on brand, though most pulling back total investments; pitching, events may take hit

By Brendan Coyne - Editor

16 October 2022 2 min read

By Brendan Coyne - Editor

16 October 2022 2 min read

Industry Contributor

Industry Contributor

Look Sharp: We can't wait years for the US or UK to set attention standards; Australia should start its own attention body, now

By Andrew Pascoe - Head of Planning, Hatched

13 October 2022 4 min read

By Andrew Pascoe - Head of Planning, Hatched

13 October 2022 4 min read

News

News

Suncorp, McDonald's, KFC, NAB, Virgin, Mars Petcare, City of Melbourne, Goodman Fielder, Gotcha4Life score MFA Awards 2022: The list of winners

By Staff Writer

13 October 2022 3 min read

By Staff Writer -

13 October 2022 3 min read

News Plus

News Plus

'Unfair market power': As Facebook cash evaporates, Nine calls on Albanese government to make TikTok, YouTube pay for news

By Sam Buckingham-Jones - Deputy Editor

13 October 2022 4 min read

By Sam Buckingham-Jones - Deputy Editor

13 October 2022 4 min read

News

News

TikTok Upfronts: PepsiCo, Mecca, Princess Polly pile in as platform overtakes Snap in ad revenues, hails ‘new era of entertainment’ with 33% cut in users' time on TV, streaming; rebuffs staff churn claims

By Paul McIntyre and Sam Buckingham-Jones

12 October 2022 6 min read

By Paul McIntyre and Sam Buckingham-Jones -

12 October 2022 6 min read

News Plus

News Plus

Why Finder CEO tells marketers talk to him, not the CFO amid huge swings in mortgage, energy, credit card switching; hoses down News Corp competitor play; blasts inflexible budget planning

By Brendan Coyne - Editor

12 October 2022 5 min read

By Brendan Coyne - Editor

12 October 2022 5 min read