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Industry Contributor

Industry Contributor

Nike's Amazon snub: Never smile at a crocodile...

By Jamie Connolly, Group Business Director - Wavemaker

2 December 2019 3 min read

By Jamie Connolly, Group Business Director - Wavemaker

2 December 2019 3 min read

News

News

Direct-to-consumer beauty brands poised for reach splurge, boosting category

By Media release - Zenith Media

11 November 2019 3 min read

By Media release - Zenith Media

11 November 2019 3 min read

The Deep Dive

The Deep Dive

Volvo flips to long-term brand building over digital performance metrics

By Paul McIntyre - Executive Editor

28 October 2019 8 min read

By Paul McIntyre - Executive Editor

28 October 2019 8 min read

Industry Contributor

Industry Contributor

AI? Elon Musk plans to stitch computer chips into brains

By Paul McIntyre - Executive Editor

22 July 2019 1 min read

By Paul McIntyre - Executive Editor

22 July 2019 1 min read

Industry Contributor

Industry Contributor

The challenges facing once iconic brands

By Paul McIntyre - Executive Editor

15 July 2019 2 min read

By Paul McIntyre - Executive Editor

15 July 2019 2 min read

Industry Contributor

Industry Contributor

Mars Petcare invests in 20 start-ups in bid to crack DTC

By Paul McIntyre - Executive Editor

6 July 2019 2 min read

By Paul McIntyre - Executive Editor

6 July 2019 2 min read

Industry Contributor

Industry Contributor

Private Equity Partners set for Arnott’s swoop

By Paul McIntyre - Executive Editor

1 July 2019 1 min read

By Paul McIntyre - Executive Editor

1 July 2019 1 min read

Industry Contributor

Industry Contributor

Tim Armstrong: DTC will eat the big brand elephants one bite at a time

By Paul McIntyre - Executive Editor

17 June 2019

By Paul McIntyre - Executive Editor

17 June 2019

Industry Contributor

Industry Contributor

WPP CEO: Never say never on consultants buying holding groups

By Paul McIntyre - Executive Editor

17 June 2019 2 min read

By Paul McIntyre - Executive Editor

17 June 2019 2 min read

Industry Contributor

Industry Contributor

Hershey’s most effective CPG advertiser on TV

By Paul McIntyre - Executive Editor

16 June 2019 1 min read

By Paul McIntyre - Executive Editor

16 June 2019 1 min read