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Deep Dive

Deep Dive

Aggravated loyalty, Ehrenberg-Bass pushback: Put all the light buyers in one basket to earn "ten times" ROI, reckons Cashrewards CEO

By Paul McIntyre - Executive Editor

5 October 2020 5 min read

By Paul McIntyre - Executive Editor

5 October 2020 5 min read

Deep Dive

Deep Dive

Vodafone's former global media chief on in-housing, transparency and why programmatic is "ripe for regulation"

By Paul McIntyre - Executive Editor

21 June 2020 5 min read

By Paul McIntyre - Executive Editor

21 June 2020 5 min read

Deep Dive

Deep Dive

How bleak? Top publisher alliance tips shift from audience to effectiveness; end to old Fairfax-Google ad deal; contextual targeting boost as cookies collapse

By Paul McIntyre - Executive Editor

15 June 2020 6 min read

By Paul McIntyre - Executive Editor

15 June 2020 6 min read

Deep Dive

Deep Dive

Marketing 'cloud fatigue' and personalisation 2.0: Post-COVID changes for CX, online targeting and ads run deep

By Paul McIntyre - Executive Editor

24 May 2020 6 min read

By Paul McIntyre - Executive Editor

24 May 2020 6 min read

News Analysis

News Analysis

Media planning: Haydon Bray's Audience Precision touts return of panel data, contextual targeting as cookies crumble

By Paul McIntyre - Executive Editor

17 May 2020 6 min read

By Paul McIntyre - Executive Editor

17 May 2020 6 min read

Deep Dive

Deep Dive

Google's 2022 cookie apocalypse: Why it will hit first party data, hyper-targeting and a solution from Westpac's former digital media and tech boss

By Paul McIntyre - Executive Editor

10 May 2020 7 min read

By Paul McIntyre - Executive Editor

10 May 2020 7 min read

Industry Contributor

Industry Contributor

Yes, tighter data regulation is good for business

By Isabelle Dunn, Chief Digital Officer - Hearts & Sciences

23 February 2020 4 min read

By Isabelle Dunn, Chief Digital Officer - Hearts & Sciences

23 February 2020 4 min read

Industry Contributor

Industry Contributor

Google faces fresh probing by antitrust regulators

By Paul McIntyre - Executive Editor

2 December 2019 2 min read

By Paul McIntyre - Executive Editor

2 December 2019 2 min read

The Deep Dive

The Deep Dive

Ex-Amazon exec: Australian dominance complete by 2025 unless e-commerce, customer experience fast-tracked

By Paul McIntyre - Executive Editor

24 November 2019 8 min read

By Paul McIntyre - Executive Editor

24 November 2019 8 min read

The Deep Dive

The Deep Dive

Prof. Caron Beaton-Wells counters Mark Ritson on ACCC's 'futile' attempts to crimp Google, Facebook; consumer 'privacy paradox' unpacked

By Paul McIntyre - Executive Editor

18 November 2019 5 min read

By Paul McIntyre - Executive Editor

18 November 2019 5 min read