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Industry Contributor

Industry Contributor

The next year for marketers, media and agencies is rather bleak...unless

By Sunita Gloster, Chief Customer Officer - WPP AUNZ

26 August 2019 2 min read

By Sunita Gloster, Chief Customer Officer - WPP AUNZ

26 August 2019 2 min read

News

News

Finalists named for 2019 News Media Awards

By NewsMediaWorks - Media release

26 August 2019 1 min read

By NewsMediaWorks - Media release

26 August 2019 1 min read

Market Voice

Market Voice

Why ‘brand purpose’ could be but is not a buzzword

By Maya Hari, VP & Managing Director Asia Pacific - Twitter

26 August 2019 3 min read

By Maya Hari, VP & Managing Director Asia Pacific - Twitter

26 August 2019 3 min read

Industry Contributor

Industry Contributor

CMO tenure is still heading south - is marketing losing its value and purpose?

By Nikki Warburton, CMO

19 August 2019 2 min read

By Nikki Warburton, CMO - Audi

19 August 2019 2 min read

Industry Contributor

Industry Contributor

Danone CMO: traditional marketing practices are over

By Paul McIntyre - Executive Editor

12 August 2019 2 min read

By Paul McIntyre - Executive Editor

12 August 2019 2 min read

Leader

Leader

IAG CMO Brent Smart: martech is "hygiene", everyone's doing it, no competitive advantage

By Paul McIntyre - Executive Editor

15 July 2019 5 min read

By Paul McIntyre - Executive Editor

15 July 2019 5 min read

Industry Contributor

Industry Contributor

Mars chief growth officer: CMO role will not disappear

By Paul McIntyre - Executive Editor

14 July 2019 2 min read

By Paul McIntyre - Executive Editor

14 July 2019 2 min read

Industry Contributor

Industry Contributor

Unilever asks marketers and agencies to take DNA tests

By Paul McIntyre - Executive Editor

23 June 2019 2 min read

By Paul McIntyre - Executive Editor

23 June 2019 2 min read

Industry Contributor

Industry Contributor

Big advertisers: Top of funnel ad effectiveness declining

By Paul McIntyre - Executive Editor

23 June 2019

By Paul McIntyre - Executive Editor

23 June 2019

The Deep Dive

The Deep Dive

Kroon, Stephenson, Gallagher challenge PwC's Justin Papps on media forecasts

By Paul McIntyre - Executive Editor

23 June 2019 6 min read

By Paul McIntyre - Executive Editor

23 June 2019 6 min read