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Industry Contributor

How not to be a metaverse noob – a marketers' guide to getting started, part two

By Ben Cooper - Founder, Tricky Jigsaw & Group Innovation Director, M&C Saatchi

25 July 2022 5 min read

By Ben Cooper - Founder, Tricky Jigsaw & Group Innovation Director, M&C Saatchi

25 July 2022 5 min read

Industry Contributor

As Australian consumer confidence continues to plummet, should advertisers be worrying?

By Stewart Gurney - Chief Strategy Officer, Kaimera

22 July 2022 5 min read

By Stewart Gurney - Chief Strategy Officer, Kaimera

22 July 2022 5 min read

Deep Dive

ANZ CMO Sweta Mehra: ‘Taking a demotion the best thing I’ve ever done’, how to bridge tech-brand skills gap to stay ahead; martech shake-up paying off, personalisation powering conversions

By Paul McIntyre & Brendan Coyne

18 July 2022 6 min read

By Paul McIntyre & Brendan Coyne -

18 July 2022 6 min read

Industry Contributor

Rethinking cross-channel measurement: It’s time to stop chasing digital vanity metrics – and think bigger than CPMs

By Lauren Deighton - Director, Media Partnerships, Ampel

13 July 2022 5 min read

By Lauren Deighton - Director, Media Partnerships, Ampel

13 July 2022 5 min read

News

‘Overstated performance levels’ - Kaimera pulls back from programmatic display as retargeting fails to deliver, market using ‘wrong metrics’

By Brendan Coyne - Editor

13 July 2022 3 min read

By Brendan Coyne - Editor

13 July 2022 3 min read

Industry Contributor

The Cannes bubble: industry needs to change what it's talking about, thinking about, and actually doing

By Justin Graham - CEO, M&C Saatchi Group

11 July 2022 4 min read

By Justin Graham - CEO, M&C Saatchi Group

11 July 2022 4 min read

News Plus

Ritson: ‘Most scary and remarkable bit of data I’ve ever seen’ – brands, marketers wasting 25% of budgets on loose and lazy briefs, remain delusional on how good they are

By Paul McIntyre - Executive Editor

6 July 2022 6 min read

By Paul McIntyre - Executive Editor

6 July 2022 6 min read

Industry Contributor

Five tips to avoid your agency being an expensive disaster (from an agency boss)

By John Vlasakakis - Co-founder, Next&Co

6 July 2022 4 min read

By John Vlasakakis - Co-founder, Next&Co

6 July 2022 4 min read

‘In a recession, you should cut your performance budget, because nobody’s buying’: B2B Institute on how brand marketers can avoid the axe by ditching fluffy metrics

By Paul McIntyre & Brendan Coyne

29 June 2022 3 min read

By Paul McIntyre & Brendan Coyne -

29 June 2022 3 min read

‘We did a marketing job on marketing, now the CFO tells CEO to back us’: How SAS chief marketer flipped from lead-gen maxi to brand disciple... and won

By Paul McIntyre & Brendan Coyne

29 June 2022 5 min read

By Paul McIntyre & Brendan Coyne -

29 June 2022 5 min read