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Market Voice

Market Voice

The rise of retailer media marketplaces: As Uber enters the fray, Australia’s retailers race for share of $3bn ad prize

By Nicole Prior - Managing Director, Xandr ANZ | Partner Content

1 August 2022 3 min read

By Nicole Prior - Managing Director, Xandr ANZ | Partner Content

1 August 2022 3 min read

Deep Dive

Deep Dive

Marketing's $400bn bottom line: Brand Finance chief on Woolies, NRMA surge, Milo losing ‘iconic’ status; marketers turning to brand valuations to woo CFO, boost budgets – but still left out of M&A brand value, future cashflow conversations

By Paul McIntyre and Sam Buckingham-Jones

25 July 2022 7 min read

By Paul McIntyre and Sam Buckingham-Jones -

25 July 2022 7 min read

News Plus

News Plus

‘I’m not TV’s bitch’: Mark Ritson on silencing digital critics with YouTube pump; mini-MBA tops 30,000 alumni, revenues circa $60m, new programs to launch

By Paul McIntyre - Executive Editor

20 July 2022 5 min read

By Paul McIntyre - Executive Editor

20 July 2022 5 min read

News Plus

News Plus

'Wokeism' works: A recruiter’s agency salary guide – but 'how the f*ck are you going to keep them?'

By Sam Buckingham-Jones - Deputy Editor

19 July 2022 5 min read

By Sam Buckingham-Jones - Deputy Editor

19 July 2022 5 min read

Deep Dive

Deep Dive

ANZ CMO Sweta Mehra: ‘Taking a demotion the best thing I’ve ever done’, how to bridge tech-brand skills gap to stay ahead; martech shake-up paying off, personalisation powering conversions

By Paul McIntyre & Brendan Coyne

18 July 2022 6 min read

By Paul McIntyre & Brendan Coyne -

18 July 2022 6 min read

News

News

Treasury Wines greenlights 20-strong in-house unit: creative, content, digital media, data now core capabilities required in-house; here's what's left for agencies

By Brendan Coyne - Editor

13 July 2022 4 min read

By Brendan Coyne - Editor

13 July 2022 4 min read

Deep Dive

Deep Dive

Everything is awesome: Aussie expat Nicole Taylor on leading Lego’s 400-strong in-house agency, global agency partner review, content factory booming, indies delivering best ideas

By Paul McIntyre and Sam Buckingham-Jones

11 July 2022 6 min read

By Paul McIntyre and Sam Buckingham-Jones -

11 July 2022 6 min read

News Plus

News Plus

Ex-Lion marketing exec turned PCA CMO: Marketers must protect research budget or ‘you’ll be screwed’

By Sam Buckingham-Jones - Deputy Editor

6 July 2022 5 min read

By Sam Buckingham-Jones - Deputy Editor

6 July 2022 5 min read

News Plus

News Plus

KPMG not seeing agency holdcos emerge as competitors, reworks brand, strategy unit to KPMG Customer, launches new ‘reputation’ practice for ESG as creative unit doubles

By Paul McIntyre - Executive Editor

5 July 2022 5 min read

By Paul McIntyre - Executive Editor

5 July 2022 5 min read

Industry Contributor

Industry Contributor

What Red Bull, Nespresso, Aldi - and behavioural science - can teach us about brand framing and context over content

By Dan Monheit - Co-founder & Director of Strategy, Hardhat

5 July 2022 4 min read

By Dan Monheit - Co-founder & Director of Strategy, Hardhat

5 July 2022 4 min read