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Market Voice

Industry innovation in new tech, AI/ML, attention metrics soared in 2021 – now let’s use it

By Andrew Dixon - VP of Sales ANZ, Amobee | Partner Content

1 December 2021 3 min read

By Andrew Dixon - VP of Sales ANZ, Amobee | Partner Content

1 December 2021 3 min read

Market Voice

‘The great Aussie SMB reset’: The opportunity for marketers in a massive boom for small and medium businesses

By Michael Levine - Head of Enterprise, LinkedIn Marketing Solutions, Australia | Partner Content

30 November 2021 4 min read

By Michael Levine - Head of Enterprise, LinkedIn Marketing Solutions, Australia | Partner Content

30 November 2021 4 min read

News Plus

Criteo hires ex GroupM commerce chief Roger Dunn; Global CTO says no cookie bombing, pushes into retailer media with $900bn in partner transactions

By Sam Buckingham-Jones - Senior Writer

17 November 2021 4 min read

By Sam Buckingham-Jones - Senior Writer

17 November 2021 4 min read

Market Voice

Why AR and tech are removing the barrier between the sports fan and the court, field or racetrack – and giving marketers something to cheer about

By Zoe Cocker - Head of Brand & Yahoo Creative Studios ANZ | Partner Content

15 November 2021 4 min read

By Zoe Cocker - Head of Brand & Yahoo Creative Studios ANZ | Partner Content

15 November 2021 4 min read

News Plus

Unilever, IPG, Optus, Suncorp join Australian brands' pledge to eradicate stereotypes in advertising after years 'navel gazing and round tabling purpose'

By Danielle Long - Contributing Editor

8 November 2021 2 min read

By Danielle Long - Contributing Editor

8 November 2021 2 min read

Market Voice

The tech behind Out of Home audience targeting: How oOh! built an AI-powered recommendation engine that is driving huge sales growth

By - Ian Grant, Head of Audience, Marketing and Content Technology, oOh!media & Nadav Yogev, Head of Engineering, oOh!media | Partner Content

7 November 2021 4 min read

By - Ian Grant, Head of Audience, Marketing and Content Technology, oOh!media & Nadav Yogev, Head of Engineering, oOh!media | Partner Content

7 November 2021 4 min read

Deep Dive

Marketing Academy CEO Sherilyn Shackell: CMOs more powerful post-pandemic but stretched to limits grappling broader business remits, mental health, wellbeing; concerns rise for agencies as 'kicking boys'

By Paul McIntyre & Brendan Coyne

25 October 2021 7 min read

By Paul McIntyre & Brendan Coyne -

25 October 2021 7 min read

Market Voice

CFOs are questioning ROI on booming loyalty programs: Here’s how to flip your loyalty program from a Capex drain to a money-making machine

By Jonathan Hopkins - Founding Partner, Sonder | Partner Content

18 October 2021 4 min read

By Jonathan Hopkins - Founding Partner, Sonder | Partner Content

18 October 2021 4 min read

Market Voice

How first-party data and loyalty can double sales from ad campaigns – provided brands choose the right network

By Andrew Brain - Director of Audience Intelligence, Seven West Media | Partner Content

18 October 2021 4 min read

By Andrew Brain - Director of Audience Intelligence, Seven West Media | Partner Content

18 October 2021 4 min read

News Plus

The Comeback Kids: Seven revives more old formats, flags 13m logged-in viewers, goes full funnel with in-show e-commerce, strikes first Salesforce Media Cloud deal for trading

By Paul McIntyre - Executive Editor

12 October 2021 4 min read

By Paul McIntyre - Executive Editor

12 October 2021 4 min read