Search | Mi3

Industry Contributor

Google cries wolf again, but stay of execution for Google Analytics Universal may backfire – now there's time to look at alternatives to GA4

By Kate Cook - Analytics Lead, The Lumery

2 November 2022 3 min read

By Kate Cook - Analytics Lead, The Lumery

2 November 2022 3 min read

Market Voice

BVOD, SVOD, FAST channels: 17m Aussies watch TV every week - here’s why its cultural imprinting powers, our perception of others fuel consumer spend

By Lisa Squillace - National Sales Director, Paramount Australia & New Zealand | Partner Content

16 October 2022 2 min read

By Lisa Squillace - National Sales Director, Paramount Australia & New Zealand | Partner Content

16 October 2022 2 min read

Deep Dive

Left brain-right brain, Adobe versus Salesforce: Deloitte Digital Australian boss Esan Tabrizi on how marketers missed the tech-customer decade amid brand, advertising focus as firm overhauls culture with 'creative thinking' for 1,400 staff

By Paul McIntyre and Sam Buckingham-Jones

3 October 2022 7 min read

By Paul McIntyre and Sam Buckingham-Jones -

3 October 2022 7 min read

Market Voice

Shoppable online video drives 87% of purchases, yet Australia’s publishers failed to capitalise: How smart tech, content marketing and culture are set to power new wave of results

By News Corp Australia | Partner Content

24 May 2022 3 min read

By News Corp Australia | Partner Content -

24 May 2022 3 min read

News Plus

CommBank breaks cover on major loyalty play to 6m customers, launches Unloan, kids money app, brings share trading into master app

By Brendan Coyne - Editor

17 May 2022 3 min read

By Brendan Coyne - Editor

17 May 2022 3 min read

News Plus

Tech versus creative tension: Ogilvy's CEO Sally Kissane on CX, loyalty, data reinvention as big targets loom after WPP shake-up

By Josh McDonnell - Senior Writer

27 September 2021 3 min read

By Josh McDonnell - Senior Writer

27 September 2021 3 min read

Market Voice

The rise of machine learning: navigating pitfalls, exploiting marketing opportunities and avoiding hyperbole – and what to do first to drive ROI

By James Dixon - Chief Digital Officer & Co-Founder - Atomic 212° | Partner Content

17 August 2021 6 min read

By James Dixon - Chief Digital Officer & Co-Founder - Atomic 212° | Partner Content

17 August 2021 6 min read

News Plus

Commbank ditches ‘fixed, static’ dashboards for AI-powered adhoc insights; goes on year-long data engineer hiring spree

By Sam Buckingham-Jones - Senior Writer

6 July 2021 4 min read

By Sam Buckingham-Jones - Senior Writer

6 July 2021 4 min read

Industry Contributor

How to spot opportunities, watch for pitfalls and avoid hyperbole in the age of machine learning

By James Dixon, Chief Digital Officer - Atomic 212

20 April 2021 6 min read

By James Dixon, Chief Digital Officer - Atomic 212

20 April 2021 6 min read

News Plus

Profit rocket: Nine’s Hugh Marks swipes at slippery rival Google deals, post-Covid news audiences to drop as earnings boom

By Paul McIntyre and Josh McDonnell

24 February 2021 3 min read

By Paul McIntyre and Josh McDonnell -

24 February 2021 3 min read