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Industry Contributor

Industry Contributor

Collaboration and teamwork loaded with anxiety and upside

By Sophie Madden, CEO - Media Federation of Australia

2 September 2019 3 min read

By Sophie Madden, CEO - Media Federation of Australia

2 September 2019 3 min read

Industry Contributor

Industry Contributor

Why the Viacom-CBS merger is a game changer - really

By Professor Karen Nelson-Field, Executive Director - University of Adelaide, Centre For Amplified Intelligence

26 August 2019 2 min read

By Professor Karen Nelson-Field, Executive Director - University of Adelaide, Centre For Amplified Intelligence

26 August 2019 2 min read

Industry Contributor

Industry Contributor

Business leaders admit: We don't get brands

By Sophie Madden, CEO - Media Federation of Australia

26 August 2019 2 min read

By Sophie Madden, CEO - Media Federation of Australia

26 August 2019 2 min read

Industry Contributor

Industry Contributor

The next year for marketers, media and agencies is rather bleak...unless

By Sunita Gloster, Chief Customer Officer - WPP AUNZ

26 August 2019 2 min read

By Sunita Gloster, Chief Customer Officer - WPP AUNZ

26 August 2019 2 min read

Industry Contributor

Industry Contributor

Ex-News Corp exec unveils an 'attention economy' holding company, plans shake-up of clickbait, vanity metrics

By Professor Karen Nelson-Field - University of Adelaide, Centre For Amplified Intelligence

19 August 2019 2 min read

By Professor Karen Nelson-Field - University of Adelaide, Centre For Amplified Intelligence

19 August 2019 2 min read

Industry Contributor

Industry Contributor

P&G slashes adspend by $350m after cutting 'waste' and agency fees

By Paul McIntyre - Executive editor

12 August 2019 3 min read

By Paul McIntyre - Executive editor

12 August 2019 3 min read

Industry Contributor

Industry Contributor

Guzman Y Gomez CMO: Influencer marketing absolutely shifts the dial

By Andrea Sophocleous - Communications Consultant

5 August 2019 4 min read

By Andrea Sophocleous - Communications Consultant

5 August 2019 4 min read

Industry Contributor

Industry Contributor

McDonald’s ditches CMO role, splits between marketing and tech

By Paul McIntyre - Executive Editor

29 July 2019 1 min read

By Paul McIntyre - Executive Editor

29 July 2019 1 min read

Industry Contributor

Industry Contributor

Unilever: Data and programmatic driving effectiveness, but we need more staff

By Paul McIntyre - Executive Editor

27 July 2019 2 min read

By Paul McIntyre - Executive Editor

27 July 2019 2 min read

Industry Contributor

Industry Contributor

Unilever CEO predicts marketers will become specialists, not generalists

By Paul McIntyre - Executive Editor

22 July 2019 1 min read

By Paul McIntyre - Executive Editor

22 July 2019 1 min read

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