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Industry Contributor

Part Two: The marketers-only master cookie update – Google may delay third-party cookie crunch with no clear replacement; the winners, losers plus key takeouts, no regrets actions for marketers

By Willem Paling, Director of Product, CX & Personalisation - Luxury Escapes

12 July 2022 6 min read

By Willem Paling, Director of Product, CX & Personalisation - Luxury Escapes

12 July 2022 6 min read

Industry Contributor

Part One: The marketers-only master cookie update – what every marketer should be telling their leadership team and asking of their agency and tech partners

By Willem Paling, Director of Product, CX & Personalisation - Luxury Escapes

11 July 2022 5 min read

By Willem Paling, Director of Product, CX & Personalisation - Luxury Escapes

11 July 2022 5 min read

News

Media mix shifting as MiQ hits 60% cookieless, eyeing 100% next year; display sidelined for DOOH, ‘advanced TV’

By Sam Buckingham-Jones - Deputy Editor

15 June 2022 4 min read

By Sam Buckingham-Jones - Deputy Editor

15 June 2022 4 min read

Market Voice

Why owned media can overcome four biggest marketing challenges: Stale cookies, martech waste, effectiveness, retail media – airlines, utilities, telcos reassessing potential media revenues

By Angus Frazer - Founding Partner, Sonder | Partner Content

31 May 2022 4 min read

By Angus Frazer - Founding Partner, Sonder | Partner Content

31 May 2022 4 min read

Deep Dive

Australia's marketers flatlining on data and digital capability and losing CX remit: Coles Sam McLeod, ex-Woolies X exec Willem Paling on why and what next

By Paul McIntyre & Brendan Coyne

25 April 2022 7 min read

By Paul McIntyre & Brendan Coyne -

25 April 2022 7 min read

News

MiQ builds ‘identity spine’, touts cookieless cross-media targeting smarts, builds own panel, inks Liveramp, Similarweb deals

By Staff writer

3 April 2022 1 min read

By Staff writer -

3 April 2022 1 min read

Deep Dive

Tourism Australia CMO Susan Coghill: Search volumes up 160%; Times Square, Piccadilly Circus billboards spearhead Oz ad blitz; Local CX, unique ID trial expands to UK, Singapore for post-cookie travel crunch

By Paul McIntyre and Sam Buckingham-Jones

28 February 2022 6 min read

By Paul McIntyre and Sam Buckingham-Jones -

28 February 2022 6 min read

News Plus

Cookie alternatives and alt-IDs won’t cut it: Yahoo data chief warns brands ‘running out of time’ to nail contextual advertising

By Brendan Coyne - Editor

15 February 2022 4 min read

By Brendan Coyne - Editor

15 February 2022 4 min read

News Plus

Ten ditches DMP, data chief warns privacy overhaul will 'completely obliterate' programmatic, bearish on alt-IDs, forecasts major shakeout

By Brendan Coyne - Editor

1 February 2022 4 min read

By Brendan Coyne - Editor

1 February 2022 4 min read

News

Crunched: Google kills embattled FLoC, heralds 'Topics API' as next cookie replacement

By Sam Buckingham-Jones - Deputy Editor

25 January 2022 4 min read

By Sam Buckingham-Jones - Deputy Editor

25 January 2022 4 min read