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Deep Dive

IAB, publishers, agencies back Ipsos and panels to crack cross-screen measurement with audio, DOOH, engagement metrics to follow – but warnings numbers may be lower, pleas for patience

By Paul McIntyre & Brendan Coyne

30 August 2021 7 min read

By Paul McIntyre & Brendan Coyne -

30 August 2021 7 min read

News Plus

Return serve: Nine claims to be 'only media company with sports data at scale' as competitor networks target tennis audiences and advertisers

By Josh McDonnell - Senior Writer

30 August 2021 2 min read

By Josh McDonnell - Senior Writer

30 August 2021 2 min read

News

OMG and Australian media owners launch #WeThe15 campaign

By Sam Buckingham-Jones - Senior Writer

26 August 2021 2 min read

By Sam Buckingham-Jones - Senior Writer

26 August 2021 2 min read

News Plus

Platforms skirmish on video advertising recall and impact: BVOD versus Facebook versus YouTube versus web numbers in

By Paul McIntyre - Executive Editor

25 August 2021 5 min read

By Paul McIntyre - Executive Editor

25 August 2021 5 min read

News Plus

Nine CEO Mike Sneesby: Live streaming outpacing on-demand viewing and platforms will ultimately overtake linear TV revenue, audiences maybe

By Josh McDonnell - Senior Writer

25 August 2021 3 min read

By Josh McDonnell - Senior Writer

25 August 2021 3 min read

Deep Dive

Optus' Clive Dickens hunts big tech's lunch, says football bigger than Aussie sports but Optus wouldn't 'overpay' for lost Champions League; backs BVOD but warns publishers clinging to display ad models are already dead

By Paul McIntyre & Brendan Coyne

23 August 2021 5 min read

By Paul McIntyre & Brendan Coyne -

23 August 2021 5 min read

News Plus

Blokes boom for Seven’s Olympics viewing and 2.5m new BVOD signups; usual programming skew to women under review

By Josh McDonnell - Senior Writer

23 August 2021 3 min read

By Josh McDonnell - Senior Writer

23 August 2021 3 min read

News Plus

Optus eyes streaming dollars and data by putting all subscriptions on one platform, touts discounts, ease, cross-platform content recommendations

By Josh McDonnell - Senior Writer

18 August 2021 3 min read

By Josh McDonnell - Senior Writer

18 August 2021 3 min read

Market Voice

Covid-resistant advertising: Petro and convenience OOH locations fill brand tanks and baskets through lockdowns

By Paul Butler, Managing Director - Val Morgan Outdoor & Danielle Cameron, General Manager, Commercial Partnerships - Petro | Partner Content

17 August 2021 3 min read

By Paul Butler, Managing Director - Val Morgan Outdoor & Danielle Cameron, General Manager, Commercial Partnerships - Petro | Partner Content -

17 August 2021 3 min read

News

Xandr signs video deals with Nine, Seven, 10, SBS and Foxtel

By Sam Buckingham-Jones - Senior Writer

10 August 2021 1 min read

By Sam Buckingham-Jones - Senior Writer

10 August 2021 1 min read