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Market Voice

The simple, five-step guide for marketers to demonstrate ESOV, demand brand budget, and arm themselves to battle budget cuts in FY2022/23

By James Dixon - Co-Founder & Chief Digital Officer - Atomic 212° | Partner Content

14 February 2022 5 min read

By James Dixon - Co-Founder & Chief Digital Officer - Atomic 212° | Partner Content

14 February 2022 5 min read

News

Hipages hires growth and brand chiefs after 'genuinely transformative' awareness push

By Staff writer - Paul Martin

13 February 2022 1 min read

By Staff writer - Paul Martin

13 February 2022 1 min read

Market Voice

If Digital Out-Of-Home isn't part of your strategy in 2022, then you really should take a fresh look at the channel

By Essie Wake - CMO, JCDecaux | Partner Content

8 February 2022 3 min read

By Essie Wake - CMO, JCDecaux | Partner Content

8 February 2022 3 min read

News

Google wields knife on partnerships programme in bid to boost returns; culled digital agencies fear revenue hit, call for transparency

By Brendan Coyne - Editor

7 February 2022 3 min read

By Brendan Coyne - Editor

7 February 2022 3 min read

Industry Contributor

Harvard, McGill and Melbourne Uni designed a creativity test algorithm: Here’s how Optus Innovation Strategy lead Anshika Grover scored – and why competency hinders creativity

By Anshika Grover - Innovation Strategy Lead, Optus | Scholar, The Marketing Academy

7 February 2022 6 min read

By Anshika Grover - Innovation Strategy Lead, Optus | Scholar, The Marketing Academy

7 February 2022 6 min read

News

IAB pushes back on Feds privacy review: ‘This goes further than any other jurisdiction, including GDPR’

By Sam Buckingham-Jones - Deputy Editor

25 January 2022 4 min read

By Sam Buckingham-Jones - Deputy Editor

25 January 2022 4 min read

Deep Dive

Iconic no more: Why former CMO Alexander Meyer left The Iconic for Saks Fifth Avenue owner; creativity now trumps ‘table stakes’ digital marketing for competitive advantage

By Paul McIntyre and Sam Buckingham-Jones

24 January 2022 6 min read

By Paul McIntyre and Sam Buckingham-Jones -

24 January 2022 6 min read

News Plus

'The entire ad industry is co-operating': US investigators ask brands, agencies for data as Google denies it rigged ad auctions

By Sam Buckingham-Jones - Deputy Editor

24 January 2022 4 min read

By Sam Buckingham-Jones - Deputy Editor

24 January 2022 4 min read

News

Myer pitches search business, holdcos and indies in running

By Brendan Coyne - Editor

24 January 2022 1 min read

By Brendan Coyne - Editor

24 January 2022 1 min read

Industry Contributor

Above-the-line, performance and programmatic are deceptive terms: Here's how media agencies and marketers should reclassify media

By James Dixon - Chief Digital Officer, Atomic 212

12 December 2021 5 min read

By James Dixon - Chief Digital Officer, Atomic 212

12 December 2021 5 min read