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Deep Dive

Deep Dive

Mi3's top media stories of 2022: The rise of retailer media, the race for attention metrics, BVOD frequency fails, countermeasures, Netflix noise – and who’s got the biggest identity graph

By Paul McIntyre & Brendan Coyne

7 December 2022 6 min read

By Paul McIntyre & Brendan Coyne -

7 December 2022 6 min read

Deep Dive

Deep Dive

Shift happens: PHD Global CMO says marketers buried in reporting instead of growth generation; future roles emerging as marketing function restructures for next wave of gaming, influencer, commerce, decisioning disruption

By Paul McIntyre and Sam Buckingham-Jones

2 May 2022 6 min read

By Paul McIntyre and Sam Buckingham-Jones -

2 May 2022 6 min read

News Plus

News Plus

Funnel vision: HP marketing boss backs Ehrenberg-Bass on B2B-B2C convergence, though fundamental differences remain; says profit metrics make brand building converts of sales, finance

By Paul McIntyre and Sam Buckingham-Jones

27 April 2022 5 min read

By Paul McIntyre and Sam Buckingham-Jones -

27 April 2022 5 min read

Deep Dive

Deep Dive

Mental availability, brand rejection, Binet & Field, ESOV and Ehrenberg-Bass: New B2B data shows marketers should flip the funnel sideways for business growth, B2C strategy also on the hook

By Paul McIntyre & Brendan Coyne

28 March 2022 10 min read

By Paul McIntyre & Brendan Coyne -

28 March 2022 10 min read

News Plus

News Plus

‘We won’t be a retailer but…’ Are Media rides US trend for ‘content commerce’, bids to convert 10.5 million female audience into shoppers; e-comm tech stack acquisition to be white labelled

By Paul McIntyre - Executive Editor

15 March 2022 5 min read

By Paul McIntyre - Executive Editor

15 March 2022 5 min read

Deep Dive

Deep Dive

GroupM chief Aimee Buchanan and Essence CEO Pat Crowley on where billions of brand dollars are heading next; why it's time to walk the talk on transparency, media diversity; warn supply chain to prepare for carbon targets

By Paul McIntyre & Brendan Coyne

21 February 2022 7 min read

By Paul McIntyre & Brendan Coyne -

21 February 2022 7 min read

Deep Dive

Deep Dive

High speed weapons, subs and warships: Once-secretive defence industry turns to marketing - B2C, B2B, B2G, brand and voters - to win lucrative contracts. What changed?

By Paul McIntyre and Sam Buckingham-Jones

27 January 2022 5 min read

By Paul McIntyre and Sam Buckingham-Jones -

27 January 2022 5 min read

Deep Dive

Deep Dive

GroupM boss Aimee Buchanan says holdcos face KPIs on diversity; Trinity P3 says clients already demanding it – diversity is the new 'net zero'

By Danielle Long - Contributing Editor

30 September 2021 5 min read

By Danielle Long - Contributing Editor

30 September 2021 5 min read

News Plus

News Plus

Global mobile marketing boss: zero link between 'dumbest thing ever' clickthrough and sales; marketers must weaponise econometric modelling

By Sam Buckingham-Jones - Senior Writer

1 June 2021 3 min read

By Sam Buckingham-Jones - Senior Writer

1 June 2021 3 min read

Deep Dive

Deep Dive

Brands investing through Covid - did it work? The early verdict is in and (surprise) it's mixed

By Danielle Long - Contributing Editor

4 May 2021 5 min read

By Danielle Long - Contributing Editor

4 May 2021 5 min read