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Deep Dive

Deep Dive

Wasteland of tech tools: Gartner says 80% of marketers will ditch personalisation by 2025. Citi, WPP say 'no chance’

By Paul McIntyre - Executive Editor

4 May 2020 6 min read

By Paul McIntyre - Executive Editor

4 May 2020 6 min read

Deep Dive

Deep Dive

Cheat Sheet I: Why you don't have to read Byron Sharp, Binet & Field, BJ Fogg, Daniel Kahneman et al to keep up with leading marketing and media science and effectiveness

By Paul McIntyre - Executive Editor

20 January 2020 6 min read

By Paul McIntyre - Executive Editor

20 January 2020 6 min read