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Market Voice

Less price promotion and product-focused ads doing better in COVID; public wants to hear from brands

By Orlando Wood - Chief Innovation Officer, System1 Group

18 May 2020 10 min read

By Orlando Wood - Chief Innovation Officer, System1 Group

18 May 2020 10 min read

Industry Contributor

You don’t need 'low-fi' UGC to be authentic, just real stories with something to offer

By Lauren Quaintance, Head of Content - Storyation

13 May 2020 2 min read

By Lauren Quaintance, Head of Content - Storyation

13 May 2020 2 min read

Deep Dive

Behind Suncorp’s COVID scramble on AFL, Netball sponsorships; no marketing or ad cuts

By Paul McIntyre - Executive Editor

6 April 2020 8 min read

By Paul McIntyre - Executive Editor

6 April 2020 8 min read

Industry Contributor

Taking advertising from a job to a profession

By James Powell, Head of Talent & HR - Mindshare

16 March 2020 3 min read

By James Powell, Head of Talent & HR - Mindshare

16 March 2020 3 min read

Leader

L'Oreal's media director Lyndall Campher on her problems with YouTube and the upside to TV, Instagram and influencers

By Paul McIntyre - Executive Editor

16 February 2020 5 min read

By Paul McIntyre - Executive Editor

16 February 2020 5 min read

Industry Contributor

Women’s sport: The conversation needs to shift from equal pay, to equal marketing

By Bianca Wallis, National Director of Content - Publicis Media ANZ

27 January 2020

By Bianca Wallis, National Director of Content - Publicis Media ANZ

27 January 2020

News

Vale Robin Parkes

By Sarah Keith - Publicis Media Exchange

24 January 2020 5 min read

By Sarah Keith - Publicis Media Exchange

24 January 2020 5 min read

Market Voice

Best brands on Twitter for 2019: Airbnb, Xbox, OptusSport, ANZ, IBM, Sportsbet and Apple

By Lee Owens - Head of Brand Strategy, Twitter Australia

8 December 2019 2 min read

By Lee Owens - Head of Brand Strategy, Twitter Australia

8 December 2019 2 min read

Industry Contributor

Slow Media and 'monotasking' an emerging movement

By Rochelle Burbury - Principal, Third Avenue Consulting

25 November 2019 3 min read

By Rochelle Burbury - Principal, Third Avenue Consulting

25 November 2019 3 min read

Industry Contributor

TARP overload and other reasons cinema's growth is eclipsing digital

By Guy Burbidge, MD - Val Morgan

4 November 2019 3 min read

By Guy Burbidge, MD - Val Morgan

4 November 2019 3 min read