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Market Voice

The rise of machine learning: navigating pitfalls, exploiting marketing opportunities and avoiding hyperbole – and what to do first to drive ROI

By James Dixon - Chief Digital Officer & Co-Founder - Atomic 212° | Partner Content

17 August 2021 6 min read

By James Dixon - Chief Digital Officer & Co-Founder - Atomic 212° | Partner Content

17 August 2021 6 min read

News Plus

'Not vapourware': TEG bids to rule sports and entertainment with 16m-strong universal ID, claims attribution cracked

By Brendan Coyne - Editor

28 July 2021 3 min read

By Brendan Coyne - Editor

28 July 2021 3 min read

Deep Dive

ANZ CMO Sweta Mehra on reshaping and upskilling marketing, finding budget allies, redefining personalisation, massive in-housing savings and rewiring its tech stack to unlock $100m

By Paul McIntyre & Brendan Coyne

19 July 2021 9 min read

By Paul McIntyre & Brendan Coyne -

19 July 2021 9 min read

Industry Contributor

Seek truth behind headlines: Why search marketing is a long way from dead - and the tests to prove it

By Gary Nissim - Co-founder, Indago Digital

19 July 2021 4 min read

By Gary Nissim - Co-founder, Indago Digital

19 July 2021 4 min read

News Plus

War chest: Ex Publicis, Clemenger CEOs lead Mutiny investment round to scale automated econometrics, $1bn media pool to prove which marketing is working

By Paul McIntyre & Brendan Coyne

23 June 2021 5 min read

By Paul McIntyre & Brendan Coyne -

23 June 2021 5 min read

News Plus

'Performance has tanked': Attributable ad spend 'cut by 30-50%' on Facebook after Apple iOS14.5

By Sam Buckingham-Jones - Senior Writer

23 June 2021 4 min read

By Sam Buckingham-Jones - Senior Writer

23 June 2021 4 min read

Market Voice

As cookies bow out, are there better ways to buy?

By Tara Coverdale - Data and Insights Director - oOh!media | Partner Content

22 June 2021 4 min read

By Tara Coverdale - Data and Insights Director - oOh!media | Partner Content

22 June 2021 4 min read

Deep Dive

The $7bn question: Nestlé’s new global lead for media integration on data, personalisation, DTC and in-housing strategies, and why over-reliance on big platforms is dangerous

By Paul McIntyre & Brendan Coyne

21 June 2021 6 min read

By Paul McIntyre & Brendan Coyne -

21 June 2021 6 min read

News Plus

Global mobile marketing boss: zero link between 'dumbest thing ever' clickthrough and sales; marketers must weaponise econometric modelling

By Sam Buckingham-Jones - Senior Writer

1 June 2021 3 min read

By Sam Buckingham-Jones - Senior Writer

1 June 2021 3 min read

Industry Contributor

How to spot opportunities, watch for pitfalls and avoid hyperbole in the age of machine learning

By James Dixon, Chief Digital Officer - Atomic 212

20 April 2021 6 min read

By James Dixon, Chief Digital Officer - Atomic 212

20 April 2021 6 min read