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Leader

Bass on the outside: Ex-IPG Mediabrands CEO says culture needs agencies, media people back in the office for magic; COVID to hurt media more than agencies

By Paul McIntyre - Executive Editor

20 July 2020 5 min read

By Paul McIntyre - Executive Editor

20 July 2020 5 min read

Deep Dive

Kia's top marketer on fixing 'brand snobbery', record marketshare and accelerating out of Covid with brand investment

By Paul McIntyre - Executive Editor

24 May 2020 6 min read

By Paul McIntyre - Executive Editor

24 May 2020 6 min read

Deep Dive

Cheat Sheet II: Marketing & Media science - why CFOs like 'ESOV' and the latest thinking on the 'attention economy'

By Paul McIntyre - Executive Editor

26 January 2020 6 min read

By Paul McIntyre - Executive Editor

26 January 2020 6 min read

Industry Contributor

What the f**k is data driven creativitiy?

By James Proctor, Creative Director - One Small Step Collective

14 January 2020 4 min read

By James Proctor, Creative Director - One Small Step Collective

14 January 2020 4 min read

Market Voice

Best brands on Twitter for 2019: Airbnb, Xbox, OptusSport, ANZ, IBM, Sportsbet and Apple

By Lee Owens - Head of Brand Strategy, Twitter Australia

8 December 2019 2 min read

By Lee Owens - Head of Brand Strategy, Twitter Australia

8 December 2019 2 min read

Market Voice

Why are brands recruiting comedians to run their Twitter accounts?

By Lee Owens - Head of Brand Strategy, Twitter Australia

7 October 2019 2 min read

By Lee Owens - Head of Brand Strategy, Twitter Australia

7 October 2019 2 min read

Industry Contributor

Private porn browsing won’t stop Google and Oracle tracking your tastes

By Paul McIntyre - Executive Editor

21 July 2019 2 min read

By Paul McIntyre - Executive Editor

21 July 2019 2 min read

The Deep Dive

Shoebridge from Cannes: the debate is "no longer healthy"

By Neil Shoebridge and Andrew Knowles - Partners, SKMG

23 June 2019 7 min read

By Neil Shoebridge and Andrew Knowles - Partners, SKMG

23 June 2019 7 min read

Industry Contributor

Ritson: Binet and Field not perfect, but not wrong either on brand building v performance

By Paul McIntyre - Executive Editor

10 June 2019 3 min read

By Paul McIntyre - Executive Editor

10 June 2019 3 min read

Industry Contributor

Unilever’s Ben & Jerry’s plans cannibidiol ice cream

By Paul McIntyre - Executive Editor

3 June 2019 2 min read

By Paul McIntyre - Executive Editor

3 June 2019 2 min read