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Deep Dive

Deep Dive

Mi3's top marketing stories of 2022: Shopper data bonanza; culling legacy marketing capability; post-Covid loyalty boom and a swing back to creativity over digital 'horsehit'

By Paul McIntyre & Brendan Coyne

5 December 2022 6 min read

By Paul McIntyre & Brendan Coyne -

5 December 2022 6 min read

Deep Dive

Deep Dive

Mi3's top stories of 2022: Marketing science wars, the ESOV problem, crap briefs, privacy crunch – and why vanity metrics must die

By Paul McIntyre & Brendan Coyne

30 November 2022 6 min read

By Paul McIntyre & Brendan Coyne -

30 November 2022 6 min read

Deep Dive

Deep Dive

Byron Sharp counter-offensives to attention 'broadside' and 60:40 data dismissal from Mark Ritson, Karen Nelson-Field and more

By Paul McIntyre & Brendan Coyne

12 September 2022 5 min read

By Paul McIntyre & Brendan Coyne -

12 September 2022 5 min read

News Plus

News Plus

'Time to fix a broken ecosystem': All Australian holdcos plug Amplified Intelligence attention API into systems

By Paul McIntyre and Sam Buckingham-Jones

29 June 2022 5 min read

By Paul McIntyre and Sam Buckingham-Jones -

29 June 2022 5 min read

Brand fights 'performance think' on the beaches: Peter Field, Karen Nelson-Field, Orlando Wood unpack data to prove ad effectiveness, mental availability, SOV rules failing, machine measurement damaging MMM, attribution

By Brendan Coyne - Editor

20 June 2022 5 min read

By Brendan Coyne - Editor

20 June 2022 5 min read

Why mental availability, ESOV are fading: Peter Field, Karen Nelson-Field, Orlando Wood warn ad industry faces triple jeopardy threat, effectiveness rulebook ripped up

By Paul McIntyre and Brendan Coyne

13 June 2022 7 min read

By Paul McIntyre and Brendan Coyne -

13 June 2022 7 min read

Deep Dive

Deep Dive

Why mental availability, ESOV are fading: Peter Field, Karen Nelson-Field, Orlando Wood warn ad industry faces triple jeopardy threat, effectiveness rulebook ripped up

By Paul McIntyre & Brendan Coyne

13 June 2022 7 min read

By Paul McIntyre & Brendan Coyne -

13 June 2022 7 min read

Deep Dive

Deep Dive

Nine reveals first media attention data from Prof. Karen Nelson-Field: Mobile beats Connected TV which beats broadcast for active attention; YouTube feels heat for viewer 'skip ad button' focus, not ads

By Paul McIntyre and Sam Buckingham-Jones

4 April 2022 7 min read

By Paul McIntyre and Sam Buckingham-Jones -

4 April 2022 7 min read

News Plus

News Plus

Kaimera signs up to Karen Nelson-Field’s attention planning platform in bid to reward better CX, engagement

By Brendan Coyne - Editor

2 March 2022 2 min read

By Brendan Coyne - Editor

2 March 2022 2 min read

News

News

Pay attention: Mediabrands inks attention deal with Karen Nelson-Field's Amplified Intelligence, says ESG metrics next

By Staff writer

9 December 2021 2 min read

By Staff writer -

9 December 2021 2 min read