Search | Mi3

Market Voice

Market Voice

Brands missing $2.3bn a week: Marketers too blinkered with media planning that ignores demographic with most cash to spend (but Kia’s cashing in)

By Nine | Partner Content

31 August 2021 4 min read

By Nine | Partner Content -

31 August 2021 4 min read

News Plus

News Plus

Hidden in-housing boom uncovered: 67% of Australian marketers use in-house agencies and it's rising

By Danielle Long - Contributing Editor

23 August 2021 3 min read

By Danielle Long - Contributing Editor

23 August 2021 3 min read

News Plus

News Plus

Federal government shakes up $100m advertising, PR procurement to curb agency ‘gaming’, make better ads

By Paul McIntyre & Brendan Coyne

1 July 2021 3 min read

By Paul McIntyre & Brendan Coyne -

1 July 2021 3 min read

News Plus

News Plus

Optus, MYOB, Sportsbet, CUB, Aus Post, Star Casino, News Corp launch In-house Agency Council with eyes on bullish US, UK trends

By Danielle Long - Contributing Editor

21 June 2021 3 min read

By Danielle Long - Contributing Editor

21 June 2021 3 min read

Market Voice

Market Voice

Measuring success: Prove marketing effectiveness

By Nine | Partner Content

17 May 2021 4 min read

By Nine | Partner Content -

17 May 2021 4 min read

Market Voice

Market Voice

Journey mapping: Why advertisers must rethink strategies to convert surging domestic travel demand

By Nine | Partner content

5 April 2021 3 min read

By Nine | Partner content -

5 April 2021 3 min read

News Plus

News Plus

Qantas CMO Jo Boundy: End-to-end customer experience entirely overhauled

By Josh McDonnell - Senior Writer

17 February 2021 2 min read

By Josh McDonnell - Senior Writer

17 February 2021 2 min read

Industry Contributor

Industry Contributor

What British Tesco can teach us about Australian consumers in a post-Covid world

By Tara Coverdale, Data and Insights Director - oOh!Media

10 June 2020 3 min read

By Tara Coverdale, Data and Insights Director - oOh!Media

10 June 2020 3 min read

Leader

Leader

L'Oreal's media director Lyndall Campher on her problems with YouTube and the upside to TV, Instagram and influencers

By Paul McIntyre - Executive Editor

16 February 2020 5 min read

By Paul McIntyre - Executive Editor

16 February 2020 5 min read

Industry Contributor

Industry Contributor

WPP's new Australian CEO Jens Monsees a "culture guru" at Google

By Paul McIntyre - Executive Editor, Mi3

11 November 2019 4 min read

By Paul McIntyre - Executive Editor, Mi3

11 November 2019 4 min read