Search | Mi3

Market Voice

CFOs are questioning ROI on booming loyalty programs: Here’s how to flip your loyalty program from a Capex drain to a money-making machine

By Jonathan Hopkins - Founding Partner, Sonder | Partner Content

18 October 2021 4 min read

By Jonathan Hopkins - Founding Partner, Sonder | Partner Content

18 October 2021 4 min read

News Plus

Canva, Afterpay execs behind investment fund Ten13; close $3m deal on Karen Nelson-Field’s global ad attention platform

By Paul McIntyre - Executive Editor

29 September 2021 4 min read

By Paul McIntyre - Executive Editor

29 September 2021 4 min read

Market Voice

Do we need to throw out the rulebook this Christmas? What to expect at shopping destinations

By Phil McAveety - Chief Customer Business Development Officer - Scentre Group | Partner Content

21 September 2021 5 min read

By Phil McAveety - Chief Customer Business Development Officer - Scentre Group | Partner Content

21 September 2021 5 min read

Market Voice

Partnerships are now the go-to customer acquisition channel

By Adam Furness - Managing Director, APAC, Impact | Partner Content

14 September 2021 4 min read

By Adam Furness - Managing Director, APAC, Impact | Partner Content

14 September 2021 4 min read

News Plus

Attack of the sex bots: brands and AFL teams hire automated comment ‘security’ to stop trolls and porn bots destroying sales

By Sam Buckingham-Jones - Senior Writer

31 August 2021 3 min read

By Sam Buckingham-Jones - Senior Writer

31 August 2021 3 min read

News

DOOH be dynamic: Change the creative, score better outdoor results, new neuro study finds

By Josh McDonnell - Senior Writer

24 August 2021 2 min read

By Josh McDonnell - Senior Writer

24 August 2021 2 min read

Market Voice

The rise of machine learning: navigating pitfalls, exploiting marketing opportunities and avoiding hyperbole – and what to do first to drive ROI

By James Dixon - Chief Digital Officer & Co-Founder - Atomic 212° | Partner Content

17 August 2021 6 min read

By James Dixon - Chief Digital Officer & Co-Founder - Atomic 212° | Partner Content

17 August 2021 6 min read

Deep Dive

'Lion's on the hunt': Top marketer Anubha Sahasrabuddhe says rival CUB nailed it with Great Northern, but shouldn't get too comfortable; plots diversity shake-up, big ads and new markets in beer and beyond

By Paul McIntyre & Brendan Coyne

16 August 2021 7 min read

By Paul McIntyre & Brendan Coyne -

16 August 2021 7 min read

News Plus

Reddit pulls out of open web programmatic ads, builds walled garden

By Sam Buckingham-Jones - Senior Writer

10 August 2021 3 min read

By Sam Buckingham-Jones - Senior Writer

10 August 2021 3 min read

Industry Contributor

AI is now legally recognised as an inventor: Can we handle the merging of artificial and human intelligence?

By Anna Cherry - National Head of Strategy, Spark Foundry

10 August 2021 5 min read

By Anna Cherry - National Head of Strategy, Spark Foundry

10 August 2021 5 min read