Search | Mi3

News Analysis

News Analysis

'The great migration': Agencies prepare to re-enter office space, workplaces

By Josh McDonnell - Senior Writer

10 June 2020 3 min read

By Josh McDonnell - Senior Writer

10 June 2020 3 min read

Leader

Leader

Clemenger BBDO chair Robert Morgan: Agency consolidation looms as holding groups retool for e-commerce

By Paul McIntyre - Executive Editor

18 May 2020 6 min read

By Paul McIntyre - Executive Editor

18 May 2020 6 min read

Market Voice

Market Voice

Less price promotion and product-focused ads doing better in COVID; public wants to hear from brands

By Orlando Wood - Chief Innovation Officer, System1 Group

18 May 2020 10 min read

By Orlando Wood - Chief Innovation Officer, System1 Group

18 May 2020 10 min read

Deep Dive

Deep Dive

Salesforce and McDonald's: GroupM CEO Mark Lollback questions martech spend as WPP invests

By Paul McIntyre and Josh McDonnell

2 March 2020 6 min read

By Paul McIntyre and Josh McDonnell - Mi3

2 March 2020 6 min read

Leader

Leader

IPG Mediabrands' Leigh Terry and Mark Coad on why they're moving beyond media to data and an adtech-martech mashup

By Paul McIntyre - Executive Editor

23 February 2020 5 min read

By Paul McIntyre - Executive Editor

23 February 2020 5 min read

Leader

Leader

Direct-to-consumer start-ups will lead charge to building brands via programmatic

By Paul McIntyre - Executive Editor

20 January 2020 6 min read

By Paul McIntyre - Executive Editor

20 January 2020 6 min read

Industry Contributor

Industry Contributor

Agencies: Nobody is forcing you to pitch

By Nick Behr, CEO - Kaimera

2 December 2019 3 min read

By Nick Behr, CEO - Kaimera

2 December 2019 3 min read

Industry Contributor

Industry Contributor

Nestlé corrals holding companies into hybrid buying unit, threatens walled gardens

By Paul McIntyre - Executive Editor

25 November 2019 2 min read

By Paul McIntyre - Executive Editor

25 November 2019 2 min read

Industry Contributor

Industry Contributor

If you slash spending and cut prices, prepare for three years of pain

By Nick Behr, Founder & CEO - Kaimera

18 November 2019 3 min read

By Nick Behr, Founder & CEO - Kaimera

18 November 2019 3 min read

Industry Contributor

Industry Contributor

Cross channel measurement: Funding and collaboration required

By Gai Le Roy, CEO - IAB Australia

28 October 2019 5 min read

By Gai Le Roy, CEO - IAB Australia

28 October 2019 5 min read