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Publicis revives Razorfish, eats Mercerbell, Performics sits apart as CEO Jason Tonelli targets $4.6bn martech-adtech waste, predicts ‘exponential’ creative automation surge

By Brendan Coyne - Editor

10 May 2022 3 min read

By Brendan Coyne - Editor

10 May 2022 3 min read

Industry Contributor

Industry Contributor

McDonald's is a real estate operator, Fonterra a grass growing business: Rethink core business beyond the obvious, drive innovation

By Cam Murchison - CEO, Attivo

9 May 2022 4 min read

By Cam Murchison - CEO, Attivo

9 May 2022 4 min read

News

News

S4 Capital publishes unaudited 2021 results after ‘embarrassing’ delay, doubles revenue, targets more ‘whopper’ clients

By Sam Buckingham-Jones - Deputy Editor

6 May 2022 4 min read

By Sam Buckingham-Jones - Deputy Editor

6 May 2022 4 min read

Industry Contributor

Industry Contributor

‘Find me 20 per cent savings’: Connected TV’s BVOD frequency issue has many guilty parties, including advertisers and ad tech firms

By Clay Gill - CEO, Matterkind AU

4 May 2022 4 min read

By Clay Gill - CEO, Matterkind AU

4 May 2022 4 min read

News Plus

News Plus

News Corp corrals factions in bid to best Nine with 16m audience IDs, advertiser match rates, cut Big Tech’s turf; switches on CDP, launches on-platform video commerce play

By Paul McIntyre & Brendan Coyne

3 May 2022 5 min read

By Paul McIntyre & Brendan Coyne -

3 May 2022 5 min read

Market Voice

Market Voice

IAB CEO: Marketers need to “test and invest” as cookie cull “resets” digital ad industry, privacy law overhaul goes “further than we thought”

By Nine | Partner Content

3 May 2022 3 min read

By Nine | Partner Content -

3 May 2022 3 min read

Deep Dive

Deep Dive

Shift happens: PHD Global CMO says marketers buried in reporting instead of growth generation; future roles emerging as marketing function restructures for next wave of gaming, influencer, commerce, decisioning disruption

By Paul McIntyre and Sam Buckingham-Jones

2 May 2022 6 min read

By Paul McIntyre and Sam Buckingham-Jones -

2 May 2022 6 min read

News Plus

News Plus

Billion dollar man: MediaCom and Essence in global merger, Pat Crowley helms 550-strong local unit; says no job cuts, no conflict worries

By Brendan Coyne & Paul McIntyre

26 April 2022 5 min read

By Brendan Coyne & Paul McIntyre -

26 April 2022 5 min read

News Plus

News Plus

Great Southern ‘competing on purpose’: How an unknown credit union, lost on younger set, rebranded as largest customer-owned bank; consideration doubled, marketshare following

By Sam Buckingham-Jones - Deputy Editor

13 April 2022 5 min read

By Sam Buckingham-Jones - Deputy Editor

13 April 2022 5 min read

Deep Dive

Deep Dive

Unreasonably veracious: Can Australia’s richest man, Andrew Forrest, save indie media’s contextually diverse audiences frozen out by Facebook and Google?

By Paul McIntyre - Executive Editor

11 April 2022 9 min read

By Paul McIntyre - Executive Editor

11 April 2022 9 min read