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News Plus

News Plus

Empire strikes back: Nielsen announces new digital ad measurement system, data deal with Flybuys; Hints at audience measurement fight after IAB deal loss

By Sam Buckingham-Jones & Paul McIntyre

8 March 2022 4 min read

By Sam Buckingham-Jones & Paul McIntyre -

8 March 2022 4 min read

Market Voice

Market Voice

Email is dead time: The Jacky Winter Group ditched email, saved months of people hours wasted on subject lines, intros and sign offs

By Slack - Partner Content

8 March 2022 3 min read

By Slack - Partner Content

8 March 2022 3 min read

Deep Dive

Deep Dive

Tourism Australia CMO Susan Coghill: Search volumes up 160%; Times Square, Piccadilly Circus billboards spearhead Oz ad blitz; Local CX, unique ID trial expands to UK, Singapore for post-cookie travel crunch

By Paul McIntyre and Sam Buckingham-Jones

28 February 2022 6 min read

By Paul McIntyre and Sam Buckingham-Jones -

28 February 2022 6 min read

News Analysis

News Analysis

Amazon triples Australian ad revenues, media execs predict it will triple again in 2022 as juggernaut starts to roll

By Sam Buckingham-Jones - Deputy Editor

22 February 2022 4 min read

By Sam Buckingham-Jones - Deputy Editor

22 February 2022 4 min read

News

News

Publishers more aggressively fighting privacy law overhaul than big tech, call for media exemptions

By Sam Buckingham-Jones - Deputy Editor

21 February 2022 4 min read

By Sam Buckingham-Jones - Deputy Editor

21 February 2022 4 min read

Deep Dive

Deep Dive

GroupM chief Aimee Buchanan and Essence CEO Pat Crowley on where billions of brand dollars are heading next; why it's time to walk the talk on transparency, media diversity; warn supply chain to prepare for carbon targets

By Paul McIntyre & Brendan Coyne

21 February 2022 7 min read

By Paul McIntyre & Brendan Coyne -

21 February 2022 7 min read

News Analysis

News Analysis

Australian Privacy review submissions close: Australia's biggest advertisers at odds with Google, Facebook on future of data, consent

By Sam Buckingham-Jones - Deputy Editor

21 February 2022 5 min read

By Sam Buckingham-Jones - Deputy Editor

21 February 2022 5 min read

News

News

The Trade Desk bids to cut out Google, reduce tech tax, woo publishers with transparency ticket – but will Australia bite?

By Brendan Coyne - Editor

16 February 2022 4 min read

By Brendan Coyne - Editor

16 February 2022 4 min read

Market Voice

Market Voice

The simple, five-step guide for marketers to demonstrate ESOV, demand brand budget, and arm themselves to battle budget cuts in FY2022/23

By James Dixon - Co-Founder & Chief Digital Officer - Atomic 212° | Partner Content

14 February 2022 5 min read

By James Dixon - Co-Founder & Chief Digital Officer - Atomic 212° | Partner Content

14 February 2022 5 min read

Industry Contributor

Industry Contributor

First party walled gardens: How CommBank, Woolworths, Coles, Visa, Mastercard are taking on Meta and Alphabet, and where that leaves everyone else

By Tim Tyler - Managing Partner, Ellipsis & Co.

8 February 2022 4 min read

By Tim Tyler - Managing Partner, Ellipsis & Co.

8 February 2022 4 min read