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Market Voice

The simple, five-step guide for marketers to demonstrate ESOV, demand brand budget, and arm themselves to battle budget cuts in FY2022/23

By James Dixon - Co-Founder & Chief Digital Officer - Atomic 212° | Partner Content

14 February 2022 5 min read

By James Dixon - Co-Founder & Chief Digital Officer - Atomic 212° | Partner Content

14 February 2022 5 min read

News

Advertisers spent $4.1bn on TV in 2021, BVOD up 68% to 362m: ThinkTV

By Sam Buckingham-Jones - Deputy Editor

6 February 2022 2 min read

By Sam Buckingham-Jones - Deputy Editor

6 February 2022 2 min read

News Plus

'The entire ad industry is co-operating': US investigators ask brands, agencies for data as Google denies it rigged ad auctions

By Sam Buckingham-Jones - Deputy Editor

24 January 2022 4 min read

By Sam Buckingham-Jones - Deputy Editor

24 January 2022 4 min read

Market Voice

Brands are hypocritical if they don’t hold all media platforms to the same standard

By Venessa Hunt - General Manager, ThinkPremiumDigital | Partner Content

6 December 2021 3 min read

By Venessa Hunt - General Manager, ThinkPremiumDigital | Partner Content

6 December 2021 3 min read

Industry Contributor

Marketers getting braver for 2022 – a default agency pitch frenzy is the danger

By Jen Davidson - Managing Partner, Tumbleturn Media

23 November 2021 4 min read

By Jen Davidson - Managing Partner, Tumbleturn Media

23 November 2021 4 min read

News Plus

Owned media a '$120bn auditing black hole': Finance pushing marketing, merchandise, sales teams on ROI transparency for loyalty programs, social channels, supplier co-op funding

By Paul McIntyre - Executive Editor

22 November 2021 4 min read

By Paul McIntyre - Executive Editor

22 November 2021 4 min read

News Plus

Animal attraction: How Taronga Zoo built a paid streaming service, ditched YouTube to launch first party data masterplan; targets exceeded sevenfold

By Brendan Coyne - Editor

2 November 2021 3 min read

By Brendan Coyne - Editor

2 November 2021 3 min read

Deep Dive

Online identifiers under threat as Australia bids to trump GDPR on privacy – brands, publishers, media supply chain face consent, data tracking and sharing overhaul as fines, class actions loom

By Paul McIntyre & Brendan Coyne

1 November 2021 9 min read

By Paul McIntyre & Brendan Coyne -

1 November 2021 9 min read

Industry Contributor

Your digital ad targeting is suffering and it’s about to get worse: what Facebook’s earnings call means for brands

By Nick Barnett - Marketing, data, digital & tech consultant

26 October 2021 5 min read

By Nick Barnett - Marketing, data, digital & tech consultant

26 October 2021 5 min read

Deep Dive

Google colluded with Facebook to kill header bidding, hamstring Apple, rigged ad market prices, fleeced publishers, crushed competitors, US state lawsuit claims

By Sam Buckingham-Jones & Brendan Coyne

25 October 2021 6 min read

By Sam Buckingham-Jones & Brendan Coyne -

25 October 2021 6 min read