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Industry Contributor

Balancing brand and emotion: How much branding does your campaign really need?

By Charlie Rose - Associate Strategy Director - Principals

9 July 2021 5 min read

By Charlie Rose - Associate Strategy Director - Principals

9 July 2021 5 min read

News Plus

IAG CMO Brent Smart on agency pitches: media a 'shallow field' for choice but make reviews fast, pay well for best thinking

By Paul McIntyre and Josh McDonnell

6 July 2021 3 min read

By Paul McIntyre and Josh McDonnell -

6 July 2021 3 min read

Deep Dive

Privacy purge: EU mega lawsuit against IAB, Xandr aims to end behavioural targeting, real time ad bidding worldwide in three years: Dr Johnny Ryan

By Paul McIntyre and Sam Buckingham-Jones

5 July 2021 6 min read

By Paul McIntyre and Sam Buckingham-Jones -

5 July 2021 6 min read

Deep Dive

Google's reversal risks 'nasty return of cookie bombing and garbage attribution' if marketers shelve first party plans; what now and what next for marketers and publishers?

By Paul McIntyre & Brendan Coyne

28 June 2021 6 min read

By Paul McIntyre & Brendan Coyne -

28 June 2021 6 min read

Market Voice

The ‘she-cession’ and adland: Diversity and flexibility are key to stopping a quarter of our workforce leaving

By Kim Portrate - CEO - ThinkTV | Partner Content

28 June 2021 3 min read

By Kim Portrate - CEO - ThinkTV | Partner Content

28 June 2021 3 min read

News

Aflocalypse not now: Google delays third party cookie demise until 2023

By Sam Buckingham-Jones - Senior Writer

24 June 2021 3 min read

By Sam Buckingham-Jones - Senior Writer

24 June 2021 3 min read

Deep Dive

The $7bn question: Nestlé’s new global lead for media integration on data, personalisation, DTC and in-housing strategies, and why over-reliance on big platforms is dangerous

By Paul McIntyre & Brendan Coyne

21 June 2021 6 min read

By Paul McIntyre & Brendan Coyne -

21 June 2021 6 min read

Market Voice

Big just got bigger… Cinema is back in the ring

By Guy Burbidge - Managing Director - Val Morgan Cinema | Partner Content

15 June 2021 3 min read

By Guy Burbidge - Managing Director - Val Morgan Cinema | Partner Content

15 June 2021 3 min read

Deep Dive

Network effects: After Seven's exit, Airtasker CEO plots new growth, product and customer strategy in bid for global scale

By Paul McIntyre & Brendan Coyne

15 June 2021 7 min read

By Paul McIntyre & Brendan Coyne -

15 June 2021 7 min read

News Plus

Unilever apologises after influencer fails to disclose #ad post

By Sam Buckingham-Jones - Senior Writer

10 June 2021 3 min read

By Sam Buckingham-Jones - Senior Writer

10 June 2021 3 min read