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Deep Dive

Deep Dive

Mi3's top media stories of 2022: The rise of retailer media, the race for attention metrics, BVOD frequency fails, countermeasures, Netflix noise – and who’s got the biggest identity graph

By Paul McIntyre & Brendan Coyne

7 December 2022 6 min read

By Paul McIntyre & Brendan Coyne -

7 December 2022 6 min read

Deep Dive

Deep Dive

ACCC turf wars: Meta fears TikTok, dark patterns and everything else you need to know about how TV networks, peak ad bodies, think-tanks want social media, scam ads and influencers regulated - and what social platforms are keen to avoid

By Brendan Coyne - Editor

17 October 2022 12 min read

By Brendan Coyne - Editor

17 October 2022 12 min read

Deep Dive

Deep Dive

Growth hacked: Old tricks new again as ‘growth hacking’ fails, tech yields plummet, start-ups build brand to compete – Canva going big on billboards

By Paul McIntyre and Sam Buckingham-Jones

16 May 2022 6 min read

By Paul McIntyre and Sam Buckingham-Jones -

16 May 2022 6 min read

Deep Dive

Deep Dive

Data punks: Only ‘small data’ can save media owners being smashed by retailer media and new agency breed swapping relationships for numbers

By Paul McIntyre & Brendan Coyne

7 June 2021 7 min read

By Paul McIntyre & Brendan Coyne -

7 June 2021 7 min read

News Plus

News Plus

Google news: Warburton says Seven sharper dealmaker than rivals, eyes $60m SVOD partnership

By Josh McDonnell - Senior Writer

15 February 2021 3 min read

By Josh McDonnell - Senior Writer

15 February 2021 3 min read

Industry Contributor

Industry Contributor

Why AI-powered e-commerce and QR codes are going to be massive in 2021

By Sarah Keith, Managing Director - Paykel Media

25 November 2020 3 min read

By Sarah Keith, Managing Director - Paykel Media

25 November 2020 3 min read

Industry Contributor

Industry Contributor

FANG becoming biggest advertisers: who’s spending what?

By Paul McIntyre - Executive Editor

29 June 2019 2 min read

By Paul McIntyre - Executive Editor

29 June 2019 2 min read

The Deep Dive

The Deep Dive

Peak UGC: are we there yet?

By Paul McIntyre - Executive Editor

28 April 2019 8 min read

By Paul McIntyre - Executive Editor

28 April 2019 8 min read