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‘Overstated performance levels’ - Kaimera pulls back from programmatic display as retargeting fails to deliver, market using ‘wrong metrics’

By Brendan Coyne - Editor

13 July 2022 3 min read

By Brendan Coyne - Editor

13 July 2022 3 min read

News Plus

News Plus

'Time to fix a broken ecosystem': All Australian holdcos plug Amplified Intelligence attention API into systems

By Paul McIntyre and Sam Buckingham-Jones

29 June 2022 5 min read

By Paul McIntyre and Sam Buckingham-Jones -

29 June 2022 5 min read

Deep Dive

Deep Dive

Nine reveals first media attention data from Prof. Karen Nelson-Field: Mobile beats Connected TV which beats broadcast for active attention; YouTube feels heat for viewer 'skip ad button' focus, not ads

By Paul McIntyre and Sam Buckingham-Jones

4 April 2022 7 min read

By Paul McIntyre and Sam Buckingham-Jones -

4 April 2022 7 min read

News Plus

News Plus

Kaimera signs up to Karen Nelson-Field’s attention planning platform in bid to reward better CX, engagement

By Brendan Coyne - Editor

2 March 2022 2 min read

By Brendan Coyne - Editor

2 March 2022 2 min read

News

News

Pay attention: Mediabrands inks attention deal with Karen Nelson-Field's Amplified Intelligence, says ESG metrics next

By Staff writer

9 December 2021 2 min read

By Staff writer -

9 December 2021 2 min read

News Plus

News Plus

Autobarn e-comm, marketing boss Karl Winther: Four things marketers must get about attention metrics as Nine prepares pilot

By Sam Buckingham-Jones - Senior Writer

10 October 2021 5 min read

By Sam Buckingham-Jones - Senior Writer

10 October 2021 5 min read

News Plus

News Plus

Canva, Afterpay execs behind investment fund Ten13; close $3m deal on Karen Nelson-Field’s global ad attention platform

By Paul McIntyre - Executive Editor

29 September 2021 4 min read

By Paul McIntyre - Executive Editor

29 September 2021 4 min read

News Plus

News Plus

As four global holdcos sign-up to Karen Nelson-Field’s attention platform, Melbourne indie Hatched goes all in, prepares for programmatic attention trading

By Paul McIntyre & Brendan Coyne

28 September 2021 4 min read

By Paul McIntyre & Brendan Coyne -

28 September 2021 4 min read

News Plus

News Plus

CPM conventions challenged: Brands “prepared to pay 5X premium” for attention

By Brendan Coyne - Editor

24 March 2021 4 min read

By Brendan Coyne - Editor

24 March 2021 4 min read

Deep Dive

Deep Dive

Why brands, ad holding companies - and whisper it, Facebook - are moving on an attention metric (beyond 1.7 seconds)

By Paul McIntyre & Brendan Coyne

8 March 2021 5 min read

By Paul McIntyre & Brendan Coyne -

8 March 2021 5 min read