CNBC taps Peter Wiltshire’s WeThinkMedia for ad sales

News 3 Jun 2019 - 1 min read

CNBC taps Peter Wiltshire’s WeThinkMedia for ad sales

By Media Release - WeThinkMedia

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Tags: advertising, media, Peter Wiltshire, WeThinkMedia, CNBC, ad sales,

Peter Wiltshire's WeThinkMedia will handle ad sales for CNBC in Australia and New Zealand.

The business news network reports strong local audience growth, with the potential to reach 3m households and some 20,000 hotel rooms on Foxtel and Sky TV. It claims CNBC.com recorded 43% increase in unique visitors year on year, with TV audiences up "strong double digits". WeThinkMedia aims to help local advertisers tap into those audiences across broadcast, online, branded content, social media and events.

Emma Sirca, Vice President, APAC ad sales and client partnerships of CNBC International, said: “CNBC remains the number one business and financial news network across the region, with a dedicated news bureau in Sydney focusing on telling the Australian business story to our global audience. With consistently strong double-digit audience growth year-on-year in both our TV viewership and online readers in Australia, we made the decision to increase our commercial presence in this key market. We’re delighted to be partnering with WeThinkMedia to allow easier access for even more Australian clients to engage our network’s influential C-suite audience.”

Peter Wiltshire, founder and director of WeThinkMedia, said CNBC offered advertisers "direct access to a high value, high yield audience". He added that "early market response has been fantastic as we present the CNBC offer to advertisers".