The Australian Data and Insights Association (ADIA), formerly AMSRO, has undergone a rebrand 10 years after launching its industry-first Trust Mark.

The Trust Mark serves as a symbol of privacy, quality, and ethics in research and insights, assuring that organisations utilising market and social research are engaging with a company that adheres to the highest ethical standards, particularly in privacy law.

ADIA President, George Zdanowicz, said the updated Trust Mark logo identifies the three key areas their members comply with — Privacy, Quality, and Ethics. "With data and privacy concerns and cybercrime ever-increasing, now more than ever is the time to reassure research buyers and participants that they are working with legitimate, professional research organisations they can trust," said Zdanowicz.

The Trust Mark guarantees that ADIA member companies are committed to upholding the Trust Mark criteria, which include adherence to the Privacy (Market and Social Research) Code, an annual independent audit to the International Standard for Market, Opinion and Social Research certification (ISO 20252:2019), and ongoing compliance with the industry Code of Ethics. For ADIA's small business Trust Mark members, qualification to the Qualified Practicing Researcher (QPR) certification is required, replacing the ISO 20252 criteria.

ADIA has recently announced a new certification to ISO 27001, the global standard for information security and technology. The association plans to work closely with the Office of the Australian Information Commissioner (OAIC) to ensure its co-regulated Privacy Code aligns with the proposed Privacy Act changes.

"The ADIA Trust Mark compliance standards reduce risk for research buyers and, importantly, for people who engage in research. With privacy laws set to change and consumer trust critical to our industry, the ADIA Trust Mark initiative continues to help members protect the Australian public and clients," Zdanowicz said.

ADIA represents more than 70 member companies that employ over 5000 people and account for 70% of the industry’s annual (data collection) turnover. ADIA member organisations have been operating under a registered Australian Privacy Principles (APP) industry Privacy Code since 2003.